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Show the paywall after users experience value, lead with benefits rather than price, demonstrate what the paid feature does, and include a clear escape hatch. Focus the headline on outcomes like "Unlock unlimited projects" instead of "Upgrade to Pro."

Show upgrade prompts after the aha moment, when users hit genuine usage limits, or when they click paid features. Avoid showing them during onboarding, mid-flow, or repeatedly after dismissal, and enforce cool-down periods of days rather than hours.

A hard paywall blocks access entirely until the user upgrades, while a soft paywall is a non-blocking suggestion like a banner or dismissible modal. Hard gates work for genuine limits; soft prompts suit engaged free users who have not hit limits yet.

Start with trigger timing, headline copy, and CTA wording since they typically have the largest impact. Then test price presentation, trial length, social proof, and layout, tracking metrics like click-through rate, upgrade completion, and revenue per user.

Yes, the Skill covers mobile-specific patterns including full-screen layouts, swipe-to-dismiss, large tap targets, and App Store requirements like visible pricing, subscription terms, and restore purchases options.

Common conversion killers include asking before value is delivered, prompting too frequently, blocking critical flows, unclear pricing, and dark patterns like hidden close buttons or guilt-trip copy. These destroy trust and increase churn.