penny-branding

Generate brand identity and design guidelines for website redesigns.

Updated Jun 6, 2026
One-click install
npx skills add https://github.com/desduvauchelle/penny-page --skill penny-branding
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: penny-branding
Source: https://github.com/desduvauchelle/penny-page/tree/main/skills/penny-branding
Command: npx skills add https://github.com/desduvauchelle/penny-page --skill penny-branding

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps create a cohesive and distinctive brand identity for website redesigns, focusing on color, typography, and design principles that resonate with the brand's archetype.

Core Features & Use Cases

  • Brand Archetype Selection: Assists in defining the brand's personality and archetype (e.g., Sage, Creator, Rebel).
  • Visual Identity Design: Provides guidelines for color schemes, typography, and design elements that embody the brand's essence.
  • Hero Section Concepts: Offers inspiration for the hero section of the landing page, including layout and visual treatment.
  • Typography and Color Guidance: Offers best practices for typography pairing, color usage, and contrast ratios to ensure readability and brand consistency.
  • Quick Start: Utilize the penny-branding skill after penny-icp to define branding guidelines and configurations.

Quick Start

Run the penny-branding skill as part of the Penny Page pipeline by using the command /penny-step branding.

Frequently Asked Questions about penny-branding

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand identity for a website redesign?

To create a brand identity for a website redesign, define your brand archetype, establish color schemes, select typography pairings, and design hero section concepts that ensure visual consistency and resonate with your brand's personality.

What is a brand archetype and how does it guide visual identity design?

A brand archetype is a specific personality trait like Sage, Creator, or Rebel that defines your brand's character. It guides visual identity design by informing color schemes, typography, and design elements to ensure your website visually embodies the brand's essence.

How do I choose typography and color schemes that follow design guidelines?

Choose typography and color schemes by applying best practices for typography pairing and color usage. Use contrast ratios to ensure readability and maintain brand consistency throughout the website redesign according to established design guidelines.

Can I use this branding skill with the Penny Page plugin?

Yes, you can use this branding skill with the Penny Page plugin. It is specifically intended for use within the Penny Page pipeline, a Claude Code-based website redesign tool, and is typically run after defining your ideal customer profile.

What's the best way to design hero section concepts for a landing page?

The best way to design hero section concepts for a landing page is to align the layout and visual treatment with your selected brand archetype. This ensures the hero section introduces the visual identity and captures the brand's essence immediately.