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performance-marketing-foundations

Map performance marketing goals to north-star metrics, channel mix, and budget allocation.

Updated Aug 23, 2026
Search Tags:#north star metric#performance marketing#funnel mapping#paid media#channel selection#budget allocation
One-click install
npx skills add https://github.com/ca-who-codes/Ultimate-Performance-Marketing-Google-Ads-Meta-ads-etc.- --skill performance-marketing-foundations
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: performance-marketing-foundations
Source: https://github.com/ca-who-codes/Ultimate-Performance-Marketing-Google-Ads-Meta-ads-etc.-/tree/main/skills/performance-marketing-foundations
Command: npx skills add https://github.com/ca-who-codes/Ultimate-Performance-Marketing-Google-Ads-Meta-ads-etc.- --skill performance-marketing-foundations

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you decide what to run, where to run it, and how to budget it before building any paid media campaigns. It prevents teams from jumping into execution without a clear funnel stage, success metric, or channel fit.

Core Features & Use Cases

  • Funnel and KPI mapping: Select the correct stage of the funnel and the right north-star metric for goals like lead generation, revenue, brand awareness, or retention.
  • Channel selection: Recommend a starting mix across platforms such as Search, Meta, LinkedIn, TikTok, Amazon, Microsoft, and programmatic based on business model, AOV or ACV, sales cycle, and brand maturity.
  • Budget allocation: Split spend between testing and scaling, check whether the budget is large enough to learn, and flag when a single-channel focus is smarter than spreading spend thin.
  • Use case: A new DTC brand with a limited budget can use this Skill to choose a demand-generation channel, define the right KPI, and avoid wasting spend on platforms that cannot exit learning phase.

Quick Start

Give the Skill your business model, budget, sales cycle, and growth goal, and ask it to produce a performance marketing foundations brief with the best channel mix and north-star metric.

Frequently Asked Questions about performance-marketing-foundations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map my paid media goals to the right north star metric and funnel stage?▼

Performance marketing planning maps your specific goal—like lead generation or brand awareness—to a funnel stage and a north-star metric. This ensures you select the correct KPI for success before launching any paid media campaigns.

What is the best way to allocate a limited budget across Google Ads, Meta, and programmatic channels?▼

Budget allocation splits spend between testing and scaling based on your business model and sales cycle. It checks if your budget is large enough to exit the learning phase and flags when a single-channel focus is smarter than spreading spend thin.

How do I choose the right ad channels for a new B2B or DTC brand?▼

Channel selection recommends a starting mix across platforms like Search, Meta, LinkedIn, and TikTok. It evaluates your AOV or ACV, sales cycle, and brand maturity to match the correct platforms to your specific business model.

When should I avoid spreading my performance marketing budget across multiple channels?▼

You should avoid spreading spend thin when your budget is too small to pass minimum budget checks. The planning process flags when focusing on a single demand-generation channel is smarter to avoid wasting spend on platforms that cannot exit learning phase.

Do I need to define my sales cycle and AOV before planning a paid media strategy?▼

Yes, you need to provide your business model, budget, sales cycle, and growth goal. These inputs are required to generate an accurate performance marketing brief with the correct channel mix and north-star metric.

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