performance-marketing-foundations

What problem does it solve?

This Skill helps you decide what to run, where to run it, and how to budget it before building any paid media campaigns. It prevents teams from jumping into execution without a clear funnel stage, success metric, or channel fit.

Core Features & Use Cases

• Funnel and KPI mapping: Select the correct stage of the funnel and the right north-star metric for goals like lead generation, revenue, brand awareness, or retention.
• Channel selection: Recommend a starting mix across platforms such as Search, Meta, LinkedIn, TikTok, Amazon, Microsoft, and programmatic based on business model, AOV or ACV, sales cycle, and brand maturity.
• Budget allocation: Split spend between testing and scaling, check whether the budget is large enough to learn, and flag when a single-channel focus is smarter than spreading spend thin.
• Use case: A new DTC brand with a limited budget can use this Skill to choose a demand-generation channel, define the right KPI, and avoid wasting spend on platforms that cannot exit learning phase.

Quick Start

Give the Skill your business model, budget, sales cycle, and growth goal, and ask it to produce a performance marketing foundations brief with the best channel mix and north-star metric.