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performance-report

Generate stakeholder-ready marketing performance reports with KPI dashboards, trend analysis, and prioritized recommendations.

Updated Aug 18, 2026
Search Tags:#marketing analytics#anomaly detection#trend analysis#performance report#ROAS#kpi dashboard#stakeholder reporting
One-click install
npx skills add https://github.com/teachskillofskills-ai/DigitalMarketingPro-techshu --skill performance-report-teachskillofskills-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: performance-report
Source: https://github.com/teachskillofskills-ai/DigitalMarketingPro-techshu/tree/main/skills/performance-report
Command: npx skills add https://github.com/teachskillofskills-ai/DigitalMarketingPro-techshu --skill performance-report-teachskillofskills-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams spend hours turning raw channel metrics into a coherent narrative for stakeholders. This Skill transforms performance data into a structured report with executive summaries, channel-by-channel KPI dashboards, anomaly alerts with root-cause hypotheses, and recommendations ranked by expected impact. ## Core Features & Use Cases - KPI Dashboard Generation: Calculates traffic, conversions, revenue, ROAS, CPA, engagement, and growth per channel, including GA4's AI Assistant referral channel as its own line. - Trend & Anomaly Analysis: Runs period-over-period comparisons, seasonality adjustments, and flags significant spikes or drops with likely root causes. - Audience-Appropriate Formatting: Produces executive summaries or tactical detail depending on the reader, applying brand voice, compliance rules, and custom templates. - Use Case: At month-end, provide last month's campaign data and ask for a stakeholder report; the Skill loads the active brand profile, benchmarks against targets, and outputs a prioritized action plan for the next period. ## Quick Start Ask the AI to write the monthly performance report for last month covering all paid and organic channels for an executive audience.

Frequently Asked Questions about performance-report

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a monthly marketing performance report with AI?▼

Provide the reporting period, channels, and raw data (paste, CSV, or connected platform), then invoke the performance-report skill. It calculates KPIs per channel, runs trend and anomaly analysis, and formats the output for an executive or tactical audience.

What is the difference between performance-report and performance-check?▼

performance-check pulls live numbers and persists snapshots so you can see current metrics. performance-report is the narrative layer that consumes those snapshots and turns them into a stakeholder-ready deliverable with commentary and recommendations.

Does the report include AI referral traffic from ChatGPT or Perplexity?▼

Yes. The skill breaks out GA4's AI Assistant default channel, covering referrals from ChatGPT, Gemini, Copilot, and Perplexity, as its own line so AI-sourced traffic and conversions are visible instead of being folded into Referral or Direct.

Can I customize the report format for my brand or agency?▼

Yes. The skill loads the active brand profile, brand guidelines, custom templates from the brand's templates directory, and agency SOPs, applying brand voice and market-specific compliance rules to the report.

When should I use anomaly-scan instead of performance-report?▼

Use anomaly-scan when you need deeper diagnosis of a specific spike or drop beyond the root-cause hypotheses in the report. performance-report flags anomalies and hands off deeper investigation to anomaly-scan.

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