Allocate fixed marketing budgets across channels using CAC/LTV-aware marginal returns.
npx skills add https://github.com/hungv47/meta-skills --skill plan-budget
Please help me install this Agent Skill. Skill: plan-budget Source: https://github.com/hungv47/meta-skills/tree/main/skills/marketing/plan-budget Command: npx skills add https://github.com/hungv47/meta-skills --skill plan-budget
This Skill allocates a fixed marketing budget across multiple channels using CAC/LTV-aware marginal-return optimization, while honoring floors, channel vetoes, and reallocation triggers.
Distribute your monthly budget across the chosen channels by running plan-budget with your inputs.
High-intent search queries and answers about installing and using this skill.
You can allocate your marketing budget by using CAC/LTV-aware marginal return optimization to maximize next-dollar value. This approach distributes your spend across multiple channels while honoring floors, channel vetoes, and reallocation triggers.
Marginal return optimization for budget allocation is a method that equalizes marginal returns across channels subject to floors and caps. It ensures each additional dollar spent achieves the highest possible value based on CAC and LTV grounding.
You handle unsourced CAC channels by using hypothesis lanes with explicit promotion triggers. This allows you to model and allocate budget for mixed or unsourced CACs while maintaining a plan-only output without triggering autonomous spend.
Yes, you can set minimum spend floors and apply channel vetoes when splitting your budget. The allocation process respects these constraints and uses reallocation rules to redistribute funds from vetoed channels to other viable options.
You receive a route-aware Sourcing Ledger, marginal-return reasoning, per-channel allocation, and triggers. These artifacts document the budget split, rationale, and constraints, which can be consumed by downstream campaign and measurement processes.
Yes, you need to pre-select your channel set before allocating your budget. This Skill is applied after channel selection to distribute spend across two or more chosen channels, requiring a defined objective framing and horizon to process the allocation.
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