plan-budget

Allocate fixed marketing budgets across channels using CAC/LTV-aware marginal returns.

14|Updated Apr 1, 2026

Search Tags:#budget #forecast #ltv #cac #allocation #veto #marginal-return

Ready to run

npx skills add https://github.com/hungv47/meta-skills --skill plan-budget

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: plan-budget
Source: https://github.com/hungv47/meta-skills/tree/main/skills/marketing/plan-budget
Command: npx skills add https://github.com/hungv47/meta-skills --skill plan-budget

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill allocates a fixed marketing budget across multiple channels using CAC/LTV-aware marginal-return optimization, while honoring floors, channel vetoes, and reallocation triggers.

Core Features & Use Cases

Budget-splits across a pre-selected channel set using equalized marginal returns subject to floors and caps.
Handles hypothesis lanes for unsourced CACs, with explicit promotion triggers and a plan-only output (no autonomous spend).
Produces a route-aware artifact (allocation + rationale + triggers) consumable by plan-campaign, write-ad, and measure-results.

Quick Start

Distribute your monthly budget across the chosen channels by running plan-budget with your inputs.

Frequently Asked Questions about plan-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I allocate my marketing budget across channels using CAC and LTV?▼

You can allocate your marketing budget by using CAC/LTV-aware marginal return optimization to maximize next-dollar value. This approach distributes your spend across multiple channels while honoring floors, channel vetoes, and reallocation triggers.

What is marginal return optimization for budget allocation?▼

Marginal return optimization for budget allocation is a method that equalizes marginal returns across channels subject to floors and caps. It ensures each additional dollar spent achieves the highest possible value based on CAC and LTV grounding.

How do I handle budget allocation for channels with unsourced CAC?▼

You handle unsourced CAC channels by using hypothesis lanes with explicit promotion triggers. This allows you to model and allocate budget for mixed or unsourced CACs while maintaining a plan-only output without triggering autonomous spend.

Can I set minimum spend floors and channel vetoes when splitting my budget?▼

Yes, you can set minimum spend floors and apply channel vetoes when splitting your budget. The allocation process respects these constraints and uses reallocation rules to redistribute funds from vetoed channels to other viable options.

What outputs do I get from a CAC-driven budget allocation plan?▼

You receive a route-aware Sourcing Ledger, marginal-return reasoning, per-channel allocation, and triggers. These artifacts document the budget split, rationale, and constraints, which can be consumed by downstream campaign and measurement processes.

Do I need to pre-select my channels before allocating my budget?▼

Yes, you need to pre-select your channel set before allocating your budget. This Skill is applied after channel selection to distribute spend across two or more chosen channels, requiring a defined objective framing and horizon to process the allocation.