What problem does it solve?
ICP-driven marketing plans often fail to translate research into a cohesive, executable strategy. This Skill converts ICP pains, opportunities, and habitats into a structured IMC plan with strategic pillars, testable angles, channel allocations, and a phased launch sequence that aligns with team capacity.
Core Features & Use Cases
- Derives 3-5 ICP-backed pillars (Problem, Transformation, Trust, Social, Educational) with explicit evidence sources.
- Generates 3+ angles per pillar using the 3D framework (Hook × Awareness × Emotional Trigger) and scores them for prioritization.
- Maps pillars/angles to the 9-channel framework (Search/AEO, Store, Bounty/Info, News, Forums, Social, IRL, Mailbox, SMS) with habitat justification and channel briefs.
- Produces a three-phase timeline (Pre-launch, Launch, Sustain) and an ORB-based launch sequence to guide channel activation.
- Outputs a canonical campaign artifact with channel executions, creative direction notes, and downstream handoff points for related skills.
Quick Start
Provide ICP context and campaign goals; the Skill will generate pillars, angles, channels, and a phased launch plan.