plan-campaign

Plan ICP-grounded marketing campaigns with pillars, angles, and channel strategies.

14|Updated Apr 1, 2026
One-click install
npx skills add https://github.com/hungv47/meta-skills --skill plan-campaign
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: plan-campaign
Source: https://github.com/hungv47/meta-skills/tree/main/skills/marketing/plan-campaign
Command: npx skills add https://github.com/hungv47/meta-skills --skill plan-campaign

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

ICP-driven marketing plans often fail to translate research into a cohesive, executable strategy. This Skill converts ICP pains, opportunities, and habitats into a structured IMC plan with strategic pillars, testable angles, channel allocations, and a phased launch sequence that aligns with team capacity.

Core Features & Use Cases

  • Derives 3-5 ICP-backed pillars (Problem, Transformation, Trust, Social, Educational) with explicit evidence sources.
  • Generates 3+ angles per pillar using the 3D framework (Hook × Awareness × Emotional Trigger) and scores them for prioritization.
  • Maps pillars/angles to the 9-channel framework (Search/AEO, Store, Bounty/Info, News, Forums, Social, IRL, Mailbox, SMS) with habitat justification and channel briefs.
  • Produces a three-phase timeline (Pre-launch, Launch, Sustain) and an ORB-based launch sequence to guide channel activation.
  • Outputs a canonical campaign artifact with channel executions, creative direction notes, and downstream handoff points for related skills.

Quick Start

Provide ICP context and campaign goals; the Skill will generate pillars, angles, channels, and a phased launch plan.

Frequently Asked Questions about plan-campaign

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a marketing campaign plan from ICP research?

To build a marketing campaign plan from ICP research, this skill converts ICP pains, opportunities, and habitats into a structured IMC plan with strategic pillars, testable angles, and a phased launch sequence aligning with team capacity.

What is the best way to map content pillars and angles across multiple marketing channels?

Mapping content pillars and angles across marketing channels is done by deriving 3-5 ICP-backed pillars and generating scored angles using the 3D framework, then mapping them to a 9-channel framework with habitat justification and ready-to-dispatch channel briefs.

How does the 3D framework work for generating marketing campaign angles?

The 3D framework for generating marketing campaign angles works by combining Hook, Awareness, and Emotional Trigger dimensions to produce multiple testable angles per strategic pillar, which are then scored for prioritization.

Can I use this skill to create a go-to-market timeline for a product launch?

Yes, you can use this skill to create a go-to-market timeline by generating a three-phase launch sequence (Pre-launch, Launch, Sustain) with an ORB-based launch sequence to guide channel activation.

What inputs do I need to generate a cohesive integrated marketing communications plan?

To generate a cohesive integrated marketing communications plan, you need to provide ICP context and campaign goals; the skill then outputs a canonical campaign artifact with pillar-angle-channel-timeline alignment and creative direction notes.

Why do ICP-driven marketing plans fail to translate research into executable strategy?

ICP-driven marketing plans fail to translate research into executable strategy when they lack a structured IMC plan; this skill solves the issue by grounding alignment in ICP habitat data and producing downstream handoff points for execution.