plan-funnel-review

Funnel mapping involves defining a nine-node blueprint from traffic entry to referrals, specifying each node's purpose, CTAs, and analyzing friction points to prioritize conversion rate fixes across the customer journey.

A 9-node funnel blueprint is an end-to-end customer journey design covering traffic entry, first screen, CTAs, engagement, lead capture, booking, conversion, repurchase, and referrals. You need it when designing a complete marketing funnel from initial awareness to repeat purchase.

You identify friction points by applying CTA mapping and friction analysis across the funnel nodes to pinpoint drop-off points, which allows you to generate a prioritized list of fixes to improve conversion rates.

Yes, you need strategic direction defined before funnel planning. The funnel mapping process applies after strategic direction is set, such as through a plan-cgo-review context, to ensure the end-to-end journey aligns with overarching goals.

Yes, you can export the funnel blueprint and CTA map for downstream workflows. The process produces structured outputs like friction points and priority fixes specifically formatted for downstream SaleCraft skills to consume.

The best way to optimize conversion rates is to map the complete customer funnel, define clear CTAs at each of the nine nodes, analyze friction points, and implement priority fixes to reduce drop-offs from traffic entry to referrals.