playbook-paid-social-advertising
CommunityTurn ad plans into paid social success.
Marketing & Sales#paid social#campaign brief#ads manager#pixel setup#whatsapp ads#uganda marketing#creative briefing
Authorpeterbamuhigire
Version1.0.0
Installs0
System Documentation
What problem does it solve?
The skill provides a structured paid social strategy and campaign brief for SMEs in Uganda/East Africa, transforming chaotic ads into clear, actionable plans that align with client goals, budget constraints, and platform best practices.
Core Features & Use Cases
- Campaign objective selection and alignment with Meta's algorithm to prevent misconfigured campaigns.
- Three-tier audience structure (Cold, Warm, Retargeting) with a 50/30/20 budget split and practical examples tailored to Uganda/East Africa.
- Meta Pixel setup brief for developers, including required events, verification steps, and a testing plan.
- End-to-end campaign planning: structure (Campaign -> Ad Set -> Ad), budget guidance, and a monthly reporting template.
- WhatsApp Click-to-Chat ads guidance for clients who rely on WhatsApp for inquiries.
- Creative briefing framework and a standard performance metrics and weekly optimisation routine.
Quick Start
Provide a complete paid social strategy and brief by supplying the client inputs.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: playbook-paid-social-advertising Download link: https://github.com/peterbamuhigire/social-media-skills/archive/main.zip#playbook-paid-social-advertising Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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