What problem does it solve?
This Skill helps teams turn scattered competitive research and PMContext insights into a concise, sales-ready battlecard that reps can actually use during live customer conversations. It prevents vague competitive positioning, unsupported claims, and overly long reports that are hard to act on.
Core Features & Use Cases
- Battlecard Generation from PMContext: Builds a structured competitive battlecard using PMContext, including company overview, comparison table, strengths, objections, landmine questions, and win/loss patterns.
- Traceable Competitive Positioning: Connects each comparison point back to PMContext so product, marketing, and sales stay aligned on the reasons behind each claim.
- Sales Objection Handling: Produces concrete response talk tracks for common objections like pricing, feature gaps, or ease of use.
- Use Case: When a sales team repeatedly faces a named competitor in deals, this Skill creates a call-friendly battlecard that shows where your product wins, where the competitor wins, and how to respond in real time.
Quick Start
Ask the AI to use pm-battlecard to create a sales battlecard for a specific competitor from your PMContext, including comparison dimensions, objection responses, and win-loss patterns.