pm-battlecard

Generate a sales-ready competitive battlecard from PMContext and competitor research.

1|Updated Apr 30, 2026
One-click install
npx skills add https://github.com/Wcof/PMSkill --skill pm-battlecard
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: pm-battlecard
Source: https://github.com/Wcof/PMSkill/tree/main/skills/delivery/pm-battlecard
Command: npx skills add https://github.com/Wcof/PMSkill --skill pm-battlecard

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps teams turn scattered competitive research and PMContext insights into a concise, sales-ready battlecard that reps can actually use during live customer conversations. It prevents vague competitive positioning, unsupported claims, and overly long reports that are hard to act on.

Core Features & Use Cases

  • Battlecard Generation from PMContext: Builds a structured competitive battlecard using PMContext, including company overview, comparison table, strengths, objections, landmine questions, and win/loss patterns.
  • Traceable Competitive Positioning: Connects each comparison point back to PMContext so product, marketing, and sales stay aligned on the reasons behind each claim.
  • Sales Objection Handling: Produces concrete response talk tracks for common objections like pricing, feature gaps, or ease of use.
  • Use Case: When a sales team repeatedly faces a named competitor in deals, this Skill creates a call-friendly battlecard that shows where your product wins, where the competitor wins, and how to respond in real time.

Quick Start

Ask the AI to use pm-battlecard to create a sales battlecard for a specific competitor from your PMContext, including comparison dimensions, objection responses, and win-loss patterns.

Frequently Asked Questions about pm-battlecard

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a sales battlecard from competitive analysis research?

To create a sales battlecard from competitive analysis research, you need at least five comparison dimensions, evidence-backed strengths, and counter-positioning for competitor advantages to ensure the output is actionable for live customer conversations.

What is the best way to handle sales objections for a named competitor?

Handling sales objections for a named competitor requires generating concrete response talk tracks for common issues like pricing or feature gaps, directly linking each counter-positioning statement back to traceable product marketing context.

How do I build a competitive positioning battlecard that stays aligned with product marketing?

Building a competitive positioning battlecard that stays aligned with product marketing involves connecting each comparison point and landmine question back to PMContext, ensuring product, marketing, and sales teams agree on the reasoning behind each claim.

Does battlecard generation work without full competitor research data?

Battlecard generation includes deterministic pre-flight validation of missing information, so it will identify gaps if external competitor research is incomplete rather than generating vague competitive positioning or unsupported claims.

What should a win-loss analysis include for sales enablement against a specific competitor?

For sales enablement against a specific competitor, a win-loss analysis should include a structured comparison table, landmine questions, objection responses, and clear patterns of where your product wins and where the competitor wins.