What problem does it solve? Product teams often commit to building before they can clearly articulate the customer benefit, target persona, or tradeoffs. This Skill forces that clarity by writing the launch announcement first — a fictional press release dated at launch plus an honest internal FAQ — so weak initiatives get killed at the document stage instead of after months of engineering work. ## Core Features & Use Cases - Working Backwards PR drafting: Produces a one-page press release with headline, problem, solution, customer quote, and adoption path, following the Amazon canon documented in the bundled references. - Adversarial FAQ generation: Builds a 10-15 question internal FAQ, and when the user supplies fewer than 10 questions, generates the rest from skeptical investor, competitor, support-lead, and senior-engineer postures. - Five-test stress-test pass: Scores the draft on summary clarity, persona recognizability, admitted tradeoffs, named riskiest assumption, and competitor-rebuttal survivability, with a PASS/FAIL grid in the output. - Use Case: A PM considering a new mobile approvals feature runs the skill before writing a PRD; the FAQ surfaces that multi-step approval workflows are out of scope and names push-notification reliability as the riskiest assumption, shaping the actual build plan. ## Quick Start Ask the assistant to write a PR-FAQ for your not-yet-built initiative, providing the future launch date, target persona, primary metric, and known tradeoffs.
