press-release

Write an Amazon-style Working Backwards press release defining customer value before building.

1|1|Updated Jul 6, 2026
One-click install
npx skills add https://github.com/muhammaddadu/ai-skill-collection --skill press-release-muhammaddadu
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: press-release
Source: https://github.com/muhammaddadu/ai-skill-collection/tree/main/1-exploration/press-release
Command: npx skills add https://github.com/muhammaddadu/ai-skill-collection --skill press-release-muhammaddadu

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Teams often start building products without a shared, customer-centered vision, leading to misaligned stakeholders and feature-driven thinking. This Skill forces clarity by drafting a press release before any code is written, testing whether the product story resonates. ## Core Features & Use Cases - Working Backwards Structure: Guides drafting of headline, dateline, problem, solution, quotes, boilerplate, and call to action following Amazon's methodology. - Quality Checks and Anti-Patterns: Includes test questions and common pitfalls (feature lists, vague problems, jargon, generic quotes) to keep the release customer-focused. - Template and Examples: Ships a fill-in template plus good and bad sample press releases for reference. - Use Case: Before kicking off development of a new invoicing feature, draft a one-page press release describing the customer problem and measurable outcome, then circulate it to executives for alignment. ## Quick Start Ask the AI to write an Amazon-style Working Backwards press release for your new product or feature, providing the target customer, problem, and key benefits.

Frequently Asked Questions about press-release

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write an Amazon Working Backwards press release?

Start with a benefit-focused headline, then write the dateline, introduction, customer problem paragraph, outcome-focused solution paragraph, a leader quote, supporting details, boilerplate, and call to action. Keep it to 1-1.5 pages written from the customer's perspective.

What is the Working Backwards methodology used for?

Working Backwards is Amazon's product planning approach where a press release and FAQ are written before any code. It forces teams to articulate customer value first and acts as an alignment tool for stakeholders before engineering starts.

When should I not write a press release for a product idea?

Skip it for trivial features or small tweaks where the overhead is not justified, and after the product is already built since it is a planning tool. It is also not a substitute for actual launch-day marketing copy.

What inputs are needed before drafting a press release?

You need a product description, target customer or persona, a validated problem statement, key benefits, and competitive positioning. If these are missing, run discovery or define the problem statement and positioning first.

Why does a press release draft fail the quality test?

Common failures include listing features instead of benefits, vague problem statements, jargon-heavy language, generic executive quotes, and claims without data. Fix these by adding measurable outcomes, specific customer pain points, and validated statistics.