What problem does it solve? Teams often start building products without a shared, customer-centered vision, leading to misaligned stakeholders and feature-driven thinking. This Skill forces clarity by drafting a press release before any code is written, testing whether the product story resonates. ## Core Features & Use Cases - Working Backwards Structure: Guides drafting of headline, dateline, problem, solution, quotes, boilerplate, and call to action following Amazon's methodology. - Quality Checks and Anti-Patterns: Includes test questions and common pitfalls (feature lists, vague problems, jargon, generic quotes) to keep the release customer-focused. - Template and Examples: Ships a fill-in template plus good and bad sample press releases for reference. - Use Case: Before kicking off development of a new invoicing feature, draft a one-page press release describing the customer problem and measurable outcome, then circulate it to executives for alignment. ## Quick Start Ask the AI to write an Amazon-style Working Backwards press release for your new product or feature, providing the target customer, problem, and key benefits.