position-product

Fix the decider and their attention window first, inventory only verified facts, map competitor claims against demand asks, then write one contrast-form sentence: what the category defaults to versus what this does, with checkable proof. Adjectives are rejected; every load-bearing claim needs an evidence tag and source.

Treat yourself as the product: identify the real alternative candidates, find a convergence between what reviewers ask for and what the field fails to supply, and lead with a demonstrable artifact or metric in line one. NDA'd work keeps client names and scale but drops unverifiable outcome metrics.

Every external claim gets a tag from [V-high] down to [REFUTED] or [Assumption]. Numbers without a named measurement source are presumed fabricated and cut, quotes must verify verbatim, and [GAP] or [REFUTED] claims never appear in marketing even when emotionally strong.

Do not use it for competitor teardowns (use run-competitive-analysis), narrating a single case study (use tell-case-study-story), auditing existing claims (use craft-critique), designing the landing page surface, or final copy wording. This skill creates the positioning; those handle adjacent steps.

Use the NDA-honest pattern: keep client names and scale anchors like cluster or plant counts, drop outcome metrics and shipped-to-production claims unless verifiable. Make the absence visible as discipline, since an honest gap reads as integrity while a filled gap reads as fabrication.