positioning-engine

Synthesize multiple positioning frameworks into a unified market positioning document.

Updated Aug 23, 2026

Search Tags:#messaging #positioning #gtm #offer #wedge #competitive-differentiation

Ready to run

npx skills add https://github.com/SMOrchestra-ai/smorch-dist --skill positioning-engine

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning-engine
Source: https://github.com/SMOrchestra-ai/smorch-dist/tree/main/plugins/smorch-gtm-engine/skills/positioning-engine
Command: npx skills add https://github.com/SMOrchestra-ai/smorch-dist --skill positioning-engine

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning is the foundation of successful GTM initiatives; this Skill provides a structured, executable framework to synthesize multiple positioning models into a single, actionable positioning document that guides wedges, offers, and messaging.

Core Features & Use Cases

Synthesis of three positioning frameworks into a unified Positioning Canvas.
Generates a wedge-ready positioning narrative that can be turned into emails, landing pages, and campaigns.
Use Case: For a SaaS product entering a new market, produce a clear ICP, dream outcome, and a unique mechanism to differentiate from competitors.

Quick Start

Create a positioning draft for our product including the target ICP, dream outcome, and a wedge-ready headline.

Frequently Asked Questions about positioning-engine

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a unified market positioning document for a SaaS product launch?▼

A market positioning document aligns messaging, offers, and wedges by synthesizing multiple positioning frameworks into a single Positioning Canvas, providing a clear ICP, dream outcome, and unique mechanism to differentiate from competitors.

What is a GTM wedge and how does positioning define it?▼

A GTM wedge is a focused market entry point. Positioning defines it by generating a wedge-ready narrative that specifies your ICP, dream outcome, and unique mechanism to differentiate from competitors.

How do I translate product positioning into messaging for landing pages and campaigns?▼

You translate product positioning into messaging by generating a wedge-ready narrative from your Positioning Canvas, which can then be directly turned into emails, landing pages, and GTM campaigns.

Can I use this positioning framework for competitive differentiation across multiple market segments?▼

Yes, this positioning framework is applicable to competitive differentiation across multiple ICPs and market segments, producing a unified document that guides GTM campaigns and product launches.

Do I need specific components to generate a wedge-ready positioning narrative?▼

Yes, producing a wedge-ready positioning narrative requires integration with wedge-generator, asset-factory, and campaign-strategist components to generate actionable outputs for your GTM initiatives.

What's the best way to structure a positioning draft for a new market segment?▼

The best way to structure a positioning draft is to define your target ICP, dream outcome, and a wedge-ready headline, synthesizing multiple positioning models into a unified canvas for market entry.