positioning

Generate positioning artifacts using April Dunford's framework.

Updated Mar 7, 2026

Search Tags:#value proposition #product launch #positioning #marketing strategy #ICP #competitive analysis

Ready to run

npx skills add https://github.com/Peleke/hunter --skill positioning-peleke

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning
Source: https://github.com/Peleke/hunter/tree/main/skills/positioning
Command: npx skills add https://github.com/Peleke/hunter --skill positioning-peleke

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you define a clear and compelling market position for your product, ensuring its value is obvious to the right customers.

Core Features & Use Cases

Strategic Framework: Implements April Dunford's "Obviously Awesome" methodology.
Comprehensive Analysis: Covers competitive alternatives, unique attributes, value articulation, ICP definition, and market category selection.
Output Artifacts: Generates a Positioning Canvas, Messaging Hierarchy, ICP Profile, and Competitive Landscape.
Use Case: You've developed a new SaaS tool and need to articulate its unique value proposition to attract early adopters. This Skill guides you through defining who it's for, what makes it different, and how to talk about it.

Quick Start

Run the positioning skill with the offer-scope output from the 'devops-decision-kit' opportunity.

Frequently Asked Questions about positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I craft a compelling product positioning strategy for a new SaaS launch?▼

Craft product positioning by analyzing competitive alternatives, unique attributes, and value articulation to define a target customer profile. This generates a positioning canvas, messaging hierarchy, and competitive landscape for your go-to-market strategy using April Dunford's framework.

What is the best way to define an Ideal Customer Profile (ICP) for my value proposition?▼

Define an ICP by evaluating your product's unique attributes against competitive alternatives to articulate clear value. This process generates a detailed ICP profile and messaging hierarchy, ensuring your value proposition resonates with the right target customers.

How does competitive analysis fit into a product positioning framework?▼

Competitive analysis identifies the alternatives your target customers use, highlighting your product's unique attributes. This comparison drives value articulation and market category selection, resulting in a comprehensive competitive landscape artifact for your go-to-market strategy.

Can I use this positioning framework for an early-stage product launch?▼

Yes, this framework suits early-stage product launches by guiding you through defining who the product is for, what makes it different, and how to talk about it. It helps articulate a unique value proposition to attract early adopters and define a clear market category.

What artifacts do I need to articulate my product's market category and value?▼

Articulating market category and value requires a positioning canvas, messaging hierarchy, ICP profile, and competitive landscape. These artifacts translate competitive analysis and unique attributes into a comprehensive go-to-market strategy that makes your product's value obvious.

Why does my product positioning fail to attract the right target customers?▼

Product positioning fails when it lacks a clear market category, competitive analysis, and articulated value for a specific ICP. Defining unique attributes against competitive alternatives and generating a structured messaging hierarchy ensures your value proposition attracts the right audience.