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positioning-icp

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Position AI products with ICP, messaging, PMF.

Product & Management#messaging#positioning#gtm#pmf#icp#ai-products
Authorchadboyda
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Position AI products with ICP definition, messaging architecture, and PMF validation to accelerate GTM and win rates in AI-driven markets.

Core Features & Use Cases

  • Four-layer Positioning Stack (Category, Wedge, Proof Vector, Alternative Framing) to articulate a defended market position.
  • ICP Definition with Enrichment Signals (firmographic, technographic, and intent) to target the right accounts.
  • Enrichment Waterfall and Scoring Models to optimize outreach and prioritization.
  • Three-Tier Messaging Architecture (Tier 1: strategic narrative, Tier 2: value propositions, Tier 3: feature messaging).
  • PMF Revalidation Cadence (quarterly), Sean Ellis score analysis, and competitive positioning cadence.
  • Implementation Playbook outlining discovery, ICP building, messaging, and ship phases.

Quick Start

Draft your initial positioning, ICP, and messaging brief for your AI product using the four-layer stack.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: positioning-icp
Download link: https://github.com/chadboyda/agent-gtm-skills/archive/main.zip#positioning-icp

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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