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positioning-mapper

Build a Dunford-style positioning canvas with competitors, value themes, and beachhead segments.

2.5k|345|Updated Dec 18, 2025
Search Tags:#product launch#competitive analysis#brand strategy#market segmentation#positioning canvas
One-click install
npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill positioning-mapper
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-mapper
Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/launch/research/positioning-mapper
Command: npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill positioning-mapper

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps in defining a product's positioning strategy by creating a positioning canvas, which includes identifying competitors, unique attributes, value themes, beachhead segments, and a one-sentence onlyness statement.

Core Features & Use Cases

  • Competitive Alternatives Identification: List out real competitive alternatives, including status quo and manual processes.
  • Unique Attributes Extraction: Isolate unique attributes that differentiate the product from its competitors.
  • Value Themes Mapping: Map value themes from unique attributes to the value the target segment cares about.
  • Beachhead Segment Selection: Score candidate segments based on serviceability, pain intensity, and reachability.
  • Onlyness Statement Generation: Generate a concise one-sentence onlyness statement for the product.
  • Use Case: When preparing for a product launch, use this Skill to develop a comprehensive positioning strategy that differentiates your product in the market.

Quick Start

Use the positioning-mapper skill to map the positioning for [product]. Users today solve this with [alternatives, if known]. Candidate segments: [list or "help me choose"].

Frequently Asked Questions about positioning-mapper

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a positioning canvas and how does it guide a product launch?▼

A positioning canvas defines a product's market entry strategy by identifying competitive alternatives, unique attributes, value themes, and a beachhead segment. It synthesizes competitor messaging and segment-reachability signals to generate a concise onlyness statement for downstream brand strategy.

How do I map value themes from unique attributes to a target segment?▼

To map value themes, you isolate the unique attributes that differentiate your product from competitive alternatives. You then align those attributes with the specific value themes your target beachhead segment cares about, using segment-reachability signals to prioritize messaging relevance.

Can I use this to find a beachhead segment if I only have a list of candidate segments?▼

Yes, you can input a raw list of candidate segments or request help choosing. The canvas scores candidate segments by evaluating their serviceability, pain intensity, and reachability to select the optimal beachhead segment for your launch.

Does this approach account for manual processes and the status quo as competitive alternatives?▼

Yes, identifying competitive alternatives includes evaluating the status quo and manual processes. This ensures the positioning strategy accurately reflects real-world options that users currently rely on, rather than only listing direct software competitors.

How to generate a one-sentence onlyness statement for my product?▼

Generate an onlyness statement by synthesizing user-provided evidence, competitor messaging, and unique attributes into a single sentence. This statement captures the distinct market position and value themes tailored specifically for your selected beachhead segment.

What's the best way to differentiate a product from competitors during a launch?▼

The best way to differentiate is building a positioning canvas that extracts your unique attributes and maps them to value themes. This structured approach isolates differentiators against real competitive alternatives, scoring segments to finalize a targeted beachhead strategy.

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