positioning-workshop

What problem does it solve?

This interactive workshop guides product teams to define a crisp, evidence-based product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation, ensuring alignment before PRD or launch materials.

Core Features & Use Cases

• Adaptive Question Flow: Asks up to 5 targeted questions and offers context-aware options to surface a precise "for" statement, need, category, and differentiation.
• Output Artifacts: Produces a complete positioning statement and a one-sentence positioning summary to guide messaging across materials.
• Use Case: When starting a new product or repositioning, run this workshop to align stakeholders on who you serve, what need you address, and how you differ.

Quick Start

Run the positioning workshop with your product context and respond to the prompts to generate your positioning outputs: target customer, underserved need, category, primary benefit, and differentiator.