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positioning-workshop

Guide product teams through adaptive positioning questions to output a positioning-statement.md.

Updated Aug 23, 2026
Search Tags:#messaging#positioning#differentiation#workshop#stakeholders#category#target-customers
One-click install
npx skills add https://github.com/GP-SoftwareDivision/genova_ai --skill positioning-workshop-gp-softwaredivision
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/GP-SoftwareDivision/genova_ai/tree/main/.agents/skills/positioning-workshop
Command: npx skills add https://github.com/GP-SoftwareDivision/genova_ai --skill positioning-workshop-gp-softwaredivision

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps product teams align on strategy by guiding a structured discovery process that surfaces target customers, unmet needs, product category, benefits, and differentiation.

Core Features & Use Cases

  • Adaptive questioning workflow that surfaces critical inputs for positioning (target, needs, category, benefits, differentiation)
  • Outputs a complete positioning-statement.md and references to related framing docs
  • Step-by-step workshop flow designed for cross-functional workshops with context gathering and question-by-question progression

Quick Start

Start by sharing your product context, then begin the workshop to answer the five adaptive questions.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I facilitate a product positioning workshop with stakeholders?▼

Facilitate a product positioning workshop by sharing context, then guiding stakeholders through adaptive questions covering target customers, unmet needs, category, benefits, and differentiation to align strategy. The structured protocol outputs a positioning-statement.md capturing evidence-based choices.

What is the best way to define product differentiation and target customers?▼

Define product differentiation and target customers by using an adaptive questioning workflow that surfaces critical inputs. It progresses step-by-step through context gathering to articulate a clear differentiation story based on evidence.

Can I use this to align stakeholders before writing a PRD or launch plan?▼

Yes, you can use this to align stakeholders before writing PRDs, launch plans, or marketing materials. It guides cross-functional teams through a structured discovery process to ensure everyone agrees on target, needs, category, benefits, and differentiation.

Does this work for repositioning an existing product or only for new products?▼

This works for both new-product positioning and repositioning efforts. It relies on a structured workshop protocol with adaptive questions to discover and articulate product positioning, outputting a positioning-statement.md with a clear differentiation story.

What format does the positioning workshop output?▼

The positioning workshop outputs a positioning-statement.md file that captures evidence-based choices and a clear differentiation story. It also provides references to related framing docs to support downstream product and marketing activities.

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