positioning-writer

Generate three parallel positioning directions and select the winning one.

8|Updated Feb 18, 2026

Search Tags:#messaging #branding #marketing #positioning #startup #value-proposition #pivot

Ready to run

npx skills add https://github.com/gvkhosla/founder-skills --skill positioning-writer

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning-writer
Source: https://github.com/gvkhosla/founder-skills/tree/main/skills/launch/positioning-writer
Command: npx skills add https://github.com/gvkhosla/founder-skills --skill positioning-writer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning is hard to craft and compare; teams struggle to choose a clear market message, leading to inconsistent marketing and lost traction.

Core Features & Use Cases

Three-parallel-direction analysis: Category Creator, Best-in-Class, and Enemy Reframe each generate a full positioning package.
Orchestrated synthesis: The orchestrator evaluates all three directions and selects the strongest with justification.
Use Case: When your product description isn't landing or you're about to write marketing copy, run three directions and pick the winner.

Quick Start

Provide a brief product description and target customers, and I will generate a complete positioning package.

Frequently Asked Questions about positioning-writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What's the best way to find a differentiated value proposition for an early-stage startup?▼

To find a differentiated value proposition, generate three parallel positioning directions—Category Creator, Best-in-Class, and Enemy Reframe—and evaluate them to select the strongest framing. This process yields a complete package including a one-liner, tagline, and elevator pitch tailored to your target customers.

How do I create a complete positioning package that includes objection counter-messages?▼

Create a positioning package by analyzing three strategic directions and synthesizing the winning approach. The output includes a one-liner, tagline, elevator pitch, category framing, competitive alternatives, unique attributes, and objection counter-messages formatted as a Markdown document.

What do I need to provide to generate a positioning direction for my product?▼

You need to provide a brief product description and your target customers. Using these inputs, the system generates three full positioning packages, evaluates them, and selects the strongest direction with justification to ensure your marketing message resonates.

Can I use this approach to reframe my product messaging during a pivot?▼

Yes, you can use this approach to reframe messaging during a pivot. By generating Category Creator, Best-in-Class, and Enemy Reframe directions, you can explore new market messages and select a clear, differentiated framing that aligns with your new product trajectory.

Why does my current marketing copy fail to gain traction with target customers?▼

Marketing copy fails to gain traction when teams struggle to choose a clear market message, leading to inconsistent marketing. Comparing three parallel positioning directions helps identify a differentiated framing that lands effectively with your audience.

When should I compare Category Creator versus Best-in-Class positioning strategies?▼

Compare Category Creator versus Best-in-Class strategies when your early-stage product requires a clear and differentiated framing. Evaluating these alongside an Enemy Reframe allows you to synthesize the strongest direction and resolve inconsistent marketing messages.