skills.rest
williamsforeal
williamsforealCOMMUNITY
Explore all skills by this author →
GitHub

post-launch-analysis

Analyze live Meta campaign metrics to decide kill, iterate, hold, or scale per ad set.

1|Updated Feb 6, 2026
Search Tags:#unit economics#ROAS#funnel metrics#campaign analysis#meta ads#creative fatigue#kill iterate scale
One-click install
npx skills add https://github.com/williamsforeal/Cyclone-SS --skill post-launch-analysis
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: post-launch-analysis
Source: https://github.com/williamsforeal/Cyclone-SS/tree/main/claude-workspaces/_modes/meta-ads-operator/.claude/skills/post-launch-analysis
Command: npx skills add https://github.com/williamsforeal/Cyclone-SS --skill post-launch-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps you review live Meta ad performance and decide, with real metric-based evidence, whether to kill, iterate, hold, or scale ad sets instead of guessing from noisy early signals.

Core Features & Use Cases

  • Scale DTC Statistical Analysis Hierarchy: Applies a gated metric sequence (hook rate → hold rate → CTR → ATC → CVR → CPA vs break-even) so you fix the biggest constraint first.
  • Day 3 / Day 7 / Day 14 Review Protocols: Uses different confidence rules and escalation behavior across early validation, mid-term optimization, and end-of-flight synthesis.
  • Per Ad-Set Decision Outputs: Produces clear decisions and reasoning per ad set and a structured next action for continued improvement.

Quick Start

Run a Day 7 review of a Meta campaign by pasting per-ad-set metrics (spend, impressions, CPM, reach, link clicks, CTR, ATC, IC, purchases, ROAS, plus AOV, gross margin, break-even CPA, and target ROAS) and telling the Skill the exact date range to analyze.

Frequently Asked Questions about post-launch-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I decide whether to kill, hold, or scale live Meta ad sets?▼

To make kill, hold, or scale decisions for live Meta ad sets, you need to analyze Day 3, Day 7, or Day 14 performance metrics against your unit economics to compute CPA versus break-even.

What metrics do I need to run a Day 7 Meta campaign analysis?▼

Running a Day 7 Meta campaign analysis requires ad-set and ad-level performance inputs including spend, impressions, CTR, ATC, purchases, ROAS, plus AOV, gross margin, and break-even CPA.

When should I run a Day 3 versus a Day 14 post-launch ad review?▼

You should run a Day 3 review for early validation, a Day 7 review for mid-term optimization, and a Day 14 review for end-of-flight synthesis, applying different confidence rules and escalation behavior.

What is the best way to diagnose creative fatigue in a Meta ads funnel?▼

The best way to diagnose creative fatigue in a Meta ads funnel is by applying a gated metric sequence hierarchy: hook rate, hold rate, CTR, ATC, CVR, and CPA versus break-even to fix the biggest constraint first.

What happens if I run a Meta campaign analysis without unit economics?▼

If you run a Meta campaign analysis without unit economics, the Skill enforces a stop and ask validation because it cannot compute CPA versus break-even to produce accurate scale or kill decisions.

Can I use this gated metric hierarchy for non-DTC Meta campaigns?▼

This Skill applies a Scale DTC metric hierarchy and decision tree specifically designed for DTC funnel stages, making it unsuitable for non-DTC Meta campaigns without manual logic adjustments.

Related Skills

Explore More Marketing & Sales Skills→
yahav123147yahav123147

ads-math

Convert ad spend, conversions, and revenue into CPA, ROAS, MER, and unit-economics metrics.

Community
Intermediate
GiorgioBertolottiGiorgioBertolotti
11

ads-budget

Analyzes ad platform performance to allocate budgets using 70/20/10, 3x Kill, and 20% scaling rules.

Community
Advanced
tapanshahtapanshah

ad-creative

Generate ad copy, headlines, and variations for paid campaigns.

Community
Advanced
Fantasia1999Fantasia1999

campaign-analytics

Analyze marketing campaign performance with multi-touch attribution and ROI calculation.

Community
Advanced