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pr-calendar

Builds a brand-specific PR plan from the Medialyst calendar feed with lead-time-aware pitch windows.

663|47|Updated May 19, 2026
Search Tags:#public relations#editorial calendar#media planning#newsjacking#medialyst#pitch timing#pr calendar
One-click install
npx skills add https://github.com/elvisun/newsjack --skill pr-calendar
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: pr-calendar
Source: https://github.com/elvisun/newsjack/tree/main/skills/pr-calendar
Command: npx skills add https://github.com/elvisun/newsjack --skill pr-calendar

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Planning proactive PR around upcoming events is hard: teams either miss pitch windows for known moments or chase awareness days they have no standing to own. This Skill turns the Medialyst PR calendar feed into a filtered, brand-specific six-month plan with pitch timing and proof requirements.

Core Features & Use Cases

  • Calendar Querying: Pulls source-backed upcoming moments via the newsjack pr-calendar query CLI or the Medialyst MCP tool, with industry, date-range, and tag filters.
  • Standing-Based Filtering: Buckets each moment into pitch-ready, watch, avoid, or drop based on brand standing, available proof assets, and brand-safety gates.
  • Lead-Time Planning: Uses API pitch windows (pitch_start_at, pitch_deadline_at) plus outlet-tier timing tables to schedule when pitching should start.
  • Prior-Year Coverage Research: Runs bounded news-search queries on last year's version of top candidates to learn what formats and proof actually earned coverage.
  • Use Case: A developer-tools startup asks what to plan for next quarter; the Skill queries the tech calendar, keeps moments like a major conference, flags a sensitive observance to avoid, and hands the selected moment to angle-generator with a pitch window.

Quick Start

Ask your agent to build a six-month PR calendar for your brand using the pr-calendar skill and your existing monitor profile.

Frequently Asked Questions about pr-calendar

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a PR calendar for my brand with AI?▼

Run the pr-calendar skill with an existing monitor profile; it queries the Medialyst PR calendar API for the next six months, filters moments by your brand's standing and proof assets, and outputs a plan with pitch windows, angle seeds, and avoid items.

What is the difference between pr-calendar and newsjack-detector?▼

pr-calendar handles planned PR around known upcoming moments like conferences and awareness days, while newsjack-detector monitors news breaking right now for reactive newsjacking. Use pr-calendar for future dates and the detector for live stories.

Does pr-calendar work without the newsjack CLI installed?▼

Yes, it falls back to the Medialyst MCP server's PR calendar query tool, which mirrors the same API request fields and response shape. If neither CLI nor MCP is available, it stops and asks you to connect Medialyst rather than inventing dates.

How far ahead should PR pitching start for events?▼

The skill uses the API's pitch_start_at and pitch_deadline_at fields first, then outlet-tier windows: long-lead magazines need 3-6 months, national online 1-2 months, and news desks up to the day. It reports windows, not exact best-send dates.

When should a brand avoid pitching around a holiday or awareness day?▼

Avoid memorials, disasters, serious illness days, solemn religious observances, and charged political moments unless the brand has genuine standing and a respectful public-interest angle. The skill places these in an Avoid bucket with a one-line reason.

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