pr-communications

Generate press releases and plan crisis communications using Coombs' SCCT.

1|Updated Mar 4, 2026

Search Tags:#thought leadership #pr #press release #communications #media relations #crisis management

Ready to run

npx skills add https://github.com/iclaudioo/marketing-science-skills --skill pr-communications

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: pr-communications
Source: https://github.com/iclaudioo/marketing-science-skills/tree/main/skills/pr-communications
Command: npx skills add https://github.com/iclaudioo/marketing-science-skills --skill pr-communications

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you navigate the complex world of public relations, from crafting compelling press releases and managing media relations to developing robust crisis communication strategies.

Core Features & Use Cases

Press Release Creation: Generate newsworthy press releases adhering to journalistic standards.
Crisis Communication Planning: Develop strategies based on established theories like Coombs' SCCT.
Media Relations: Identify the right journalists and pitch compelling story angles.
Use Case: A company is facing negative press about its environmental impact. This Skill can help draft a holding statement, develop a crisis communication plan, and prepare spokespeople for interviews.

Quick Start

Use the pr-communications skill to draft a press release announcing our new product launch.

Frequently Asked Questions about pr-communications

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write a press release that meets journalistic standards?▼

To write a press release that meets journalistic standards, you need a newsworthy angle, factual accuracy, and a structure adhering to the Minto Pyramid. This Skill generates press releases ensuring truth, verification, and clear communication for media distribution.

What is the best way to develop a crisis communication plan using SCCT?▼

Developing a crisis communication plan using SCCT involves matching your response strategy to the crisis type and responsibility level. This Skill builds plans based on Coombs' Situational Crisis Communication Theory to help you draft holding statements and prepare spokespeople effectively.

How do I prepare a spokesperson for a media interview during negative press?▼

Preparing a spokesperson for negative press requires structured messaging and anticipated questions. This Skill provides spokesperson preparation by applying the Minto Pyramid for public communications and ensuring all responses adhere to principles of truth and verification.

Does this PR strategy tool support Belgian and Benelux market nuances?▼

Yes, this PR strategy tool explicitly addresses Belgian and Benelux market nuances. It tailors public relations guidance, media relations, and thought leadership development to fit the specific communications landscape and regional requirements of the Benelux market.

How do I pitch a story angle to the right journalists for media relations?▼

Pitching a story angle to the right journalists requires identifying relevant reporters and crafting compelling narratives. This Skill guides you through media relations by helping you pinpoint the correct journalists and develop pitches that align with their coverage areas.

When do I need a holding statement for a crisis?▼

You need a holding statement for a crisis immediately when facing negative press to control the narrative before full details emerge. This Skill helps you quickly draft holding statements and develop a comprehensive crisis communication plan to manage the situation.