press-media

Generate a press and media outreach plan for indie app developers.

603|51|Updated Oct 29, 2025

Search Tags:#app launch #media outreach #public relations #press kit #journalists #indie developer

Ready to run

npx skills add https://github.com/rshankras/claude-code-apple-skills --skill press-media

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: press-media
Source: https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/growth/press-media
Command: npx skills add https://github.com/rshankras/claude-code-apple-skills --skill press-media

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps indie developers navigate the complex world of press and media outreach, enabling them to secure coverage for their apps and build valuable relationships with journalists and influencers.

Core Features & Use Cases

Press Kit Creation: Guides users through assembling essential assets like icons, screenshots, and descriptions.
Journalist Identification: Provides lists of relevant Apple-focused outlets, YouTube reviewers, and podcast hosts.
Pitch Strategy: Offers advice on timing, embargoes, and crafting compelling story angles that resonate with media.
Use Case: An indie developer is launching a new productivity app and wants to maximize visibility. They use this Skill to create a professional press kit, identify key tech journalists who cover similar apps, and draft personalized pitches for launch day coverage.

Quick Start

Use the press-media skill to generate a press outreach plan for my new app.

Frequently Asked Questions about press-media

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a press kit for an indie app launch?▼

A press kit for an indie app launch assembles essential assets like icons, screenshots, and descriptions. This Skill guides you through preparing these materials to ensure journalists have everything needed to cover your app.

What is the best way to pitch journalists for app launch coverage?▼

The best way to pitch journalists for app launch coverage involves crafting compelling story angles and strategic pitch timing. This Skill helps you identify relevant journalists and personalize pitches to maximize your chances of securing media coverage.

How do I find relevant tech journalists and outlets for my app?▼

Finding relevant tech journalists and outlets involves identifying contacts across different media tiers. This Skill provides lists of relevant Apple-focused outlets, YouTube reviewers, and podcast hosts to target for your outreach.

How do I manage press embargoes for an indie app release?▼

Managing press embargoes for an indie app release requires strategic pitch timing and coordination. This Skill offers best practices for embargo management to synchronize coverage across multiple media outlets on launch day.

Can I use this media outreach strategy for app updates as well as new launches?▼

Yes, you can use this media outreach strategy for app updates as well as new launches. The Skill generates a comprehensive press and media outreach plan that maximizes visibility for both initial app launches and subsequent updates.

What story angles work best when pitching an indie productivity app to the press?▼

Effective story angles for pitching an indie productivity app to the press highlight unique value propositions and developer narratives. This Skill assists in developing compelling story angles that resonate with journalists and influencers.