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press-media

Guide indie app developers through press kit creation and journalist outreach.

114|8|Updated Mar 4, 2025
Search Tags:#app launch#media outreach#public relations#pitching#press kit#journalists
One-click install
npx skills add https://github.com/gustavscirulis/snapgrid --skill press-media-gustavscirulis
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: press-media
Source: https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/growth/press-media
Command: npx skills add https://github.com/gustavscirulis/snapgrid --skill press-media-gustavscirulis

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps indie app developers navigate the complex world of public relations, enabling them to secure press coverage and media attention for their applications.

Core Features & Use Cases

  • Press Kit Preparation: Guides users through creating essential assets like icons, screenshots, and fact sheets.
  • Media List Building: Identifies relevant journalists, bloggers, and YouTubers across different tiers of influence.
  • Pitch Crafting & Timing: Provides strategies for writing compelling pitches, understanding embargoes, and optimizing outreach timing.
  • Story Angle Development: Helps frame the app's narrative around compelling angles that journalists are likely to cover.
  • Use Case: A developer is launching a new productivity app and wants to maximize visibility. They can use this Skill to build a press kit, identify key tech journalists who cover similar apps, draft personalized pitches, and plan an outreach timeline leading up to launch day.

Quick Start

Use the press-media skill to help prepare a press kit for my new app.

Frequently Asked Questions about press-media

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I get press coverage for my new app launch?▼

Press coverage for an app launch requires a structured public relations approach: preparing a press kit, identifying relevant journalists, and crafting personalized pitches with compelling story angles.

What should be included in a press kit for an indie app?▼

An indie app press kit should include essential assets such as app icons, high-quality screenshots, and a comprehensive fact sheet to provide journalists with the necessary information to cover your application.

How do I find journalists to pitch my mobile app to?▼

Finding journalists for your app involves building a targeted media list that identifies relevant reporters, bloggers, and YouTubers across different tiers of influence who frequently cover similar apps.

What is the best way to write a pitch to a journalist?▼

The best way to write a journalist pitch is to frame your app's narrative around a compelling story angle and personalize your outreach, while optimizing the timing of your communication to maximize success.

Do I need public relations experience to use this media outreach framework?▼

While the framework guides you through PR best practices and target audience segmentation, having a foundational understanding of public relations principles will help you maximize your media outreach success.

When should I start media outreach before my app launch?▼

You should plan an outreach timeline leading up to launch day, utilizing strategies like embargoes to coordinate media attention and optimize the timing of your pitches for maximum visibility.

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