press-release-writer

Write press releases following journalistic conventions for any release type, media format, and region.

Updated May 23, 2026
One-click install
npx skills add https://github.com/Oatse/CWE-Automation --skill press-release-writer-oatse
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: press-release-writer
Source: https://github.com/Oatse/CWE-Automation/tree/main/.agents/skills/press-release-writer
Command: npx skills add https://github.com/Oatse/CWE-Automation --skill press-release-writer-oatse

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing a press release that journalists actually read requires strict adherence to news structure, regional style guides, and media-specific conventions. This Skill guides an AI agent through a complete PR writing workflow, from identifying the news angle to delivering a publication-ready release. ## Core Features & Use Cases - Type-Specific Templates: Covers product launches, funding rounds, partnerships, crisis communications, earnings, M&A, executive hires, awards, events, and open source milestones, each with mandatory elements and annotated templates. - Regional and Media Adaptation: Applies style guides (AP, AFP, dpa, PA), dateline formats, regulatory requirements, and optimal send times for regions worldwide, plus adaptations for print, wire, broadcast, social, and trade press. - Quality Enforcement: Enforces inverted pyramid structure, 25-35 word leads answering 5W1H, banned-phrase elimination, third-person discipline, and 'said'-only attribution. - Use Case: Announce a $45M Series B round led by Sequoia and receive a complete release with investor quote, metrics, double-checked style rules, plus a journalist email pitch with subject line variants. ## Quick Start Ask the agent to write a press release for your announcement, providing the news, company details, spokesperson, target region, and media format.

Frequently Asked Questions about press-release-writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a press release for a product launch?

Provide the product name, pricing, availability date, the problem it solves, and a spokesperson. The Skill applies the product launch template with a 25-35 word lead answering 5W1H, an executive quote, and a boilerplate, then runs quality checks before delivery.

How do I write a press release for a funding announcement?

State the amount, round type, lead investor, and use of funds. The Skill places all four in the first paragraph, adds an investor quote explaining the thesis, includes company metrics like ARR and growth rate, and details total funding to date.

Does the press release format change by country or region?

Yes. The Skill adapts datelines, style guides, tone, and regulations per region, such as AFP guillemets and 'POUR DIFFUSION IMMEDIATE' for France, dpa formality and mandatory images for Germany, and AP sentence-case headlines for the US.

Can I adapt a press release for TV or radio broadcast?

Yes. The broadcast adaptation rewrites for the ear with sentences of 8-12 words, contractions, attribution before quotes, spelled-out numbers, and present tense, timed to roughly 150 words per minute of speaking.

What phrases should be avoided in a press release?

Avoid marketing language such as 'thrilled', 'excited to announce', 'innovative', 'cutting-edge', 'world-class', 'synergy', and 'revolutionary'. The Skill bans these phrases, requires 'said' for all attribution, and demands every claim be backed by data.

How do I pitch a press release to journalists by email?

Paste the full release in the email body, never as an attachment, with a pitch of three paragraphs maximum above it. The Skill generates subject lines under 60 characters, selects a hook type such as data or exclusive, and plans a two-follow-up cadence.