pricing-strategy-simulator

To simulate a CPG price increase, input the percentage change and price elasticity coefficient to model volume loss and calculate the resulting revenue and margin impact. This helps determine the optimal price point while anticipating consumer response to cost pass-through strategies.

Price pack architecture optimization analyzes and restructures product portfolio sizes to establish optimal price-per-unit progression. You need it when designing CPG product lineups to maximize revenue and ensure logical price gaps between different pack sizes.

Compare EDLP and Hi-Lo strategies by simulating promotional pricing scenarios and modeling their respective impacts on volume and revenue. This analysis evaluates the revenue stability of everyday low pricing against the promotional spikes of high-low discounting.

Yes, you can analyze competitive price gaps against private labels by modeling competitor response scenarios. This identifies revenue vulnerabilities and competitive opportunities when evaluating your brand's price positioning relative to private label alternatives.

Model price elasticity impacts for a specific SKU by defining its elasticity coefficient and simulating targeted price adjustments. The analysis predicts resulting volume shifts and calculates the corresponding revenue and margin outcomes based on those parameters.