What problem does it solve?
This Skill helps you decide what to charge and how to structure tiers so your pricing captures value, improves conversions, and aligns with customer willingness to pay.
Core Features & Use Cases
- Three pricing axes: Packaging, pricing metric, and price point to make pricing decisions systematically (e.g., per seat vs per usage vs flat fee).
- Value-based pricing guidance: customer perceived value, competitive alternatives, and your cost-to-serve as a baseline—so prices sit in the value-appropriate zone.
- Tier design frameworks: Good-better-best structure with guidance on differentiation via feature gating, usage limits, support level, and access.
- Pricing research methods: Van Westendorp price sensitivity and MaxDiff for packaging, plus practical planning for willingness-to-pay and competitive benchmarking.
- Price increase strategy: Approaches for raising prices (grandfathering, delayed increases, tying increases to added value, and plan restructuring) with practical guardrails.
- Pricing page best practices & psychology: Anchoring, decoy effect, recommendation highlighting, charm pricing, and other tactics to improve the likelihood customers choose the intended tier.
Quick Start
Ask the pricing-strategy Skill: "We’re launching a new SaaS and don’t know what to charge—should we use per seat, per usage, or flat pricing, and how should we structure good-better-best tiers for our target customers?"
