product-marketing-context

You can maintain consistent product positioning by drafting a centralized product marketing context document that captures messaging and positioning for reuse. This prevents teams from repeating or misaligning foundational information across different marketing workflows.

Yes, the marketing context document can be auto-drafted by studying your README, landing pages, and existing marketing copy. This generates a V1 context document automatically, reducing manual input when starting from an existing project.

A product marketing context document should include sections like Product Overview, Target Audience, and Problems & Pain Points. Structuring these sections ensures downstream marketing tasks can reference comprehensive foundational information.

You should store your product marketing context at .claude/product-marketing-context.md. Storing it in this specific file path allows other marketing skills to automatically reference and reuse the centralized positioning and messaging data.

The best way to stop repeating foundational information is to centralize it in a reusable context document. By capturing positioning and messaging once, downstream marketing tasks reference the single source instead of recreating it each time.

No, you do not need an existing codebase. If there is no codebase to auto-draft from, the skill can guide conversations from scratch to populate sections like Product Overview and Target Audience manually.