product-marketing-context

You can create a single source of truth for product positioning by generating a reusable product marketing context document that centralizes your audience, messaging, and proof. This document serves as the foundational reference for all other marketing tasks.

Updating existing target audience and ICP definitions happens through update-aware editing, which detects your current context document, summarizes captured details, and prompts only for sections needing changes. This prevents repetitive research and maintains consistency.

Yes, you can auto-draft go-to-market messaging directly from your codebase and marketing materials. This setup mode analyzes existing content to automatically generate initial product positioning, differentiation, and competitive landscape details.

The best way to start product marketing context from scratch is using a conversational creation flow. This guides you step-by-step through defining your competitive landscape, objections, and customer language, with guidance for skipping non-applicable sections.

You should save your product marketing context to the `.agents/product-marketing-context.md` file path. Other marketing skills automatically discover and reference this centralized document for positioning and messaging data.

Yes, the product marketing context workflow supports legacy file locations by checking the older `.claude/` directory. If an existing context document is found there, it can still be read and updated to ensure backward compatibility.