product-marketing-context

A product marketing context document centralizes your messaging, target audience, and competitive landscape to ensure consistent marketing. This skill drafts it by studying your codebase and gathering conversational data, storing the result in `.claude/product-marketing-context.md`.

A product marketing context document should include your product overview, target audience, competitive landscape, differentiation, customer language, brand voice, and goals. Capturing these elements prevents repetitive explanations and aligns your foundational messaging across tasks.

You can update specific sections of an existing marketing context document without rewriting the whole file. This skill supports targeted updates to individual parts of your context, preserving the rest of your foundational product messaging.

The best way to define positioning and messaging strategy before writing ad copy is to generate a centralized context document. This skill captures your unique selling propositions and audience data, ensuring the AI has all foundational information before drafting copy.

You do not strictly need a codebase to generate a product marketing context document. While the skill can draft initial context by studying your codebase, it also supports conversational data gathering to capture your product overview and differentiation.