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product-marketing-context

Create and maintain a centralized product marketing context document.

Updated Dec 4, 2025
Search Tags:#branding#documentation#context#marketing#go-to-market#product-marketing
One-click install
npx skills add https://github.com/Elimiz21/scam-dunk-re-write-claude-code --skill product-marketing-context-elimiz21
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/Elimiz21/scam-dunk-re-write-claude-code/tree/main/.agents/skills/product-marketing-context
Command: npx skills add https://github.com/Elimiz21/scam-dunk-re-write-claude-code --skill product-marketing-context-elimiz21

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps teams create and maintain a product marketing context document that captures foundational positioning and messaging information. Other marketing skills reference this living document to avoid repeating the same material across campaigns, pages, and assets. The document is stored at .agents/product-marketing-context.md.

Core Features & Use Cases

  • Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, and other public surfaces—to draft a first version that you review and refine.
  • Start from scratch: Walk through each section conversationally, gathering information one section at a time.
  • Sections to Capture: Product Overview, Target Audience, Personas (B2B only), Problems & Pain Points, Competitive Landscape, Differentiation, Objections & Anti-Personas, Switching Dynamics, Customer Language, Brand Voice, Proof Points, Goals.

Quick Start

Ask me to auto-draft the context from the codebase to create .agents/product-marketing-context.md, then review and refine the draft.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a centralized product marketing context document?▼

To create a product marketing context document, auto-draft a first version by analyzing your codebase—README, landing pages, and package.json—then review and refine the generated sections. You can also build it conversationally from scratch, capturing positioning and messaging details one section at a time.

What sections should be included in a product marketing context file?▼

A product marketing context file should include sections for product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals.

How do I standardize go-to-market messaging across multiple stakeholders?▼

Standardize go-to-market messaging by maintaining a living product marketing context document that captures foundational positioning. Multiple stakeholders reference this centralized file to ensure consistent language across campaigns, onboarding, and marketing assets.

Can I auto-draft marketing positioning from my existing codebase?▼

Yes, you can auto-draft marketing positioning from your codebase. The skill studies your repository's public surfaces, including marketing copy and README files, to generate a draft version of the product marketing context for you to review and refine.

Where should I store a reusable marketing context file for my team?▼

Store your reusable marketing context file at `.agents/product-marketing-context.md`. Saving the document in this location allows other marketing skills and tools to automatically reference it for consistent positioning across tasks.

What is the best way to maintain consistent brand voice across marketing campaigns?▼

The best way to maintain consistent brand voice is to define it within a centralized product marketing context document. Capturing audience language and brand voice guidelines in this living file ensures campaigns and go-to-market materials use standardized messaging.

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