product-marketing-context

You create a product marketing context document by auto-drafting from your codebase and marketing materials or using a guided section-by-section build. The output captures foundational positioning and messaging for other marketing workflows to reference.

A product marketing context file should include Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals, with optional sections added as appropriate.

Yes, you can auto-draft marketing positioning directly from your codebase and marketing materials such as README files, landing pages, pricing, and about pages. This generates a complete context document automatically.

Yes, the product marketing context workflow supports both B2B and B2C contexts. It guides you through capturing essential sections for either business model, ensuring key positioning and messaging elements are maintained.

A centralized marketing context reduces repetition and misalignment across initiatives for multiple stakeholders. It provides a single reference document at .agents/product-marketing-context.md that other marketing skills load automatically.

The best way to maintain consistent brand voice and customer language is to define them upfront in a centralized product marketing context document. This ensures all downstream marketing workflows reference the same foundational messaging.