product-marketing-context

You centralize product positioning and messaging by creating a product marketing context document. This structured markdown file captures foundational personas, competitive analysis, and proof points so your team maintains copy consistency.

Yes, you can auto-draft marketing personas and competitive analysis from a codebase. The skill scans repository files like README and package.json to generate a V1 product marketing context document automatically.

The best way to maintain consistent product messaging documentation is saving a structured context file at .claude/product-marketing-context.md. Other marketing skills reference this centralized markdown to avoid repeating basic information.

You update existing product positioning sections through iterative conversational capture. The skill summarizes your current context, asks which specific sections to edit, and only gathers the necessary new information to update the markdown file.

Yes, this product marketing context tool works without existing repository documentation. When starting from scratch, it guides users through sections interactively via conversational capture to build the positioning and messaging file.

If your product marketing context document is not capturing competitive analysis correctly, the limitation is likely sparse repository files. The auto-draft relies on existing docs like README, so you may need guided conversational capture to supplement missing details.