product-marketing-context

Create and update a product marketing context markdown file from repository files.

Updated Feb 21, 2026

Search Tags:#messaging #documentation #context #personas #positioning #competitive-analysis #product-marketing

Ready to run

npx skills add https://github.com/lofty-thoughts/botdaddy --skill product-marketing-context-lofty-thoughts

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/lofty-thoughts/botdaddy/tree/main/seed/skills/product-marketing-context
Command: npx skills add https://github.com/lofty-thoughts/botdaddy --skill product-marketing-context-lofty-thoughts

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Captures and centralizes foundational product positioning, messaging, personas, and competitive context so marketing tasks don't repeat basic information and teams maintain consistency across copy and campaigns.

Core Features & Use Cases

Repository auto-draft: Scans README, landing copy, package.json, and other docs to draft a V1 product marketing context.
Guided conversational capture: Walks users through sections interactively when starting from scratch or updating specific sections.
Structured output: Produces a standardized markdown at .claude/product-marketing-context.md that other marketing skills reference.
Iterative updates: Summarizes existing context, asks which sections to edit, and only gathers necessary new information.

Quick Start

Create or update the product marketing context by drafting a V1 from the repository and saving it to .claude/product-marketing-context.md.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I centralize product positioning and messaging for my marketing team?▼

You centralize product positioning and messaging by creating a product marketing context document. This structured markdown file captures foundational personas, competitive analysis, and proof points so your team maintains copy consistency.

Can I auto-draft marketing personas and competitive analysis from a codebase?▼

Yes, you can auto-draft marketing personas and competitive analysis from a codebase. The skill scans repository files like README and package.json to generate a V1 product marketing context document automatically.

What's the best way to maintain consistent product messaging documentation across campaigns?▼

The best way to maintain consistent product messaging documentation is saving a structured context file at .claude/product-marketing-context.md. Other marketing skills reference this centralized markdown to avoid repeating basic information.

How do I update existing product positioning sections without rewriting the whole document?▼

You update existing product positioning sections through iterative conversational capture. The skill summarizes your current context, asks which specific sections to edit, and only gathers the necessary new information to update the markdown file.

Does this product marketing context tool work without existing repository documentation?▼

Yes, this product marketing context tool works without existing repository documentation. When starting from scratch, it guides users through sections interactively via conversational capture to build the positioning and messaging file.

Product marketing context document not capturing competitive analysis correctly, what are the limitations?▼

If your product marketing context document is not capturing competitive analysis correctly, the limitation is likely sparse repository files. The auto-draft relies on existing docs like README, so you may need guided conversational capture to supplement missing details.