product-marketing-context

You can maintain consistent positioning and brand voice by creating a centralized marketing context document that captures foundational product, audience, and competitive landscape information for all campaigns to reference.

Yes, you can auto-draft a marketing context document directly from an existing codebase at project launch, or alternatively start from scratch and iterate through structured sections like product overview, personas, and proof points.

A product marketing context document should include structured sections for Target Audience, Personas, Problems & Pain Points, Objections, Switching Dynamics, and Customer Language to ensure consistent audience targeting.

You should store the centralized marketing context file at .agents/product-marketing-context.md to expose foundational positioning, differentiation, and brand voice data to downstream marketing workflows.

You align competitive differentiation by maintaining a single context document with dedicated sections for Competitive Landscape, Differentiation, and Goals, ensuring all downstream marketing tasks reference the same foundational messaging.

The best way to reduce repeated work is to build a centralized marketing context capturing customer language, proof points, and brand voice once, then expose this document to all downstream marketing skills and workflows.