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product-marketing-context

Create or update a 12-section product marketing context document.

Updated Mar 1, 2017
Search Tags:#messaging#documentation#collaboration#context#positioning#brand#product-marketing
One-click install
npx skills add https://github.com/TedTschopp/tedt.org --skill product-marketing-context-tedtschopp
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/TedTschopp/tedt.org/tree/main/.github/skills/product-marketing-context
Command: npx skills add https://github.com/TedTschopp/tedt.org --skill product-marketing-context-tedtschopp

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Centralizes and maintains a single, reusable product marketing context document to prevent repetition and misalignment across marketing tasks and teams.

Core Features & Use Cases

  • Stepwise workflow to create or update the context:
    • Check for an existing context at .agents/product-marketing-context.md (and .claude/product-marketing-context.md for legacy setups) and offer to move if found.
    • Auto-draft from codebase (recommended): study README, landing pages, messaging, and assets to draft a V1 of the context.
    • Start from scratch: walk through each section conversationally to gather information.
  • Structured sections to capture: Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections & Anti-Personas, Switching Dynamics, Customer Language, Brand Voice, Proof Points, Goals.
  • Save and reuse the document for other marketing skills as a shared reference (.agents/product-marketing-context.md).

Quick Start

Auto-draft or assemble the context by answering questions and save it to .agents/product-marketing-context.md.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a centralized product marketing context document?▼

A product marketing context document centralizes messaging and positioning by auto-drafting from a codebase or gathering conversational inputs, saving a structured 12-section template to .agents/product-marketing-context.md.

What is the best way to prevent misalignment across marketing teams?▼

Preventing misalignment requires maintaining a centralized shared reference document that captures product positioning, competitive landscape, and brand voice, ensuring teams access consistent messaging across cross-functional reviews.

Can I auto-draft marketing documentation from an existing codebase?▼

Yes, auto-drafting marketing documentation from a codebase studies README files, landing pages, and messaging assets to generate a V1 context document, providing a structured starting point for product marketing planning.

Does this skill support legacy context file paths?▼

Yes, it checks for existing context at .agents/product-marketing-context.md and supports legacy .claude/product-marketing-context.md paths, automatically offering to move the file to the current standard location during onboarding.

What sections should a product marketing context template include?▼

A product marketing context template includes 12 structured sections covering Product Overview, Target Audience, Personas, Problems, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals.

When do I need a structured product marketing context file?▼

You need a structured product marketing context file during onboarding, marketing planning, and cross-functional reviews to prevent duplication and provide a shared reference for messaging, positioning, and proof points across teams.

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