product-marketing-context

Generate and update a product marketing context document in Markdown.

15|1|Updated Feb 25, 2026
One-click install
npx skills add https://github.com/whyujjwal/claude-marketing --skill product-marketing-context-whyujjwal
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/whyujjwal/claude-marketing/tree/main/skills/product-marketing-context
Command: npx skills add https://github.com/whyujjwal/claude-marketing --skill product-marketing-context-whyujjwal

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you create and maintain a foundational product marketing context document, ensuring consistency and saving you from repeating information across various marketing tasks.

Core Features & Use Cases

  • Context Creation: Drafts a comprehensive product marketing context document from scratch or by analyzing your codebase.
  • Context Updates: Allows for targeted updates to specific sections of an existing context document.
  • Use Case: Before launching a new marketing campaign, run this skill to ensure your product's positioning, target audience, and key differentiators are clearly defined and up-to-date in .claude/product-marketing-context.md.

Quick Start

Use the product-marketing-context skill to create or update your product marketing context document.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document from scratch?

You can create a product marketing context document by auto-drafting it from your codebase analysis or through conversational, section-by-section data gathering. The Skill stores the output at `.claude/product-marketing-context.md` to capture overview, audience, and positioning details.

What is a product marketing context document used for?

A product marketing context document ensures messaging consistency across marketing tasks by capturing product overview, target audience, competitive landscape, differentiation, customer language, and brand voice in a single stored file.

Can I update specific sections of an existing marketing positioning document?

Yes, you can make targeted updates to specific sections of an existing context document. The Skill supports modifying individual parts like competitive landscape or brand voice without rewriting the entire `.claude/product-marketing-context.md` file.

How do I define product positioning and differentiation from my codebase?

You can define product positioning by running the Skill to auto-draft a context document from your codebase. It analyzes your code to extract essential marketing information including overview, target audience, differentiation, and brand voice.

Does generating a marketing strategy document require any external dependencies?

Generating a marketing strategy document with this Skill requires no external dependencies. It operates independently to capture your product's core message and stores the result locally at `.claude/product-marketing-context.md`.

When should I update my product marketing context file?

You should update your product marketing context file before launching a new marketing campaign. This ensures your product's positioning, target audience, and key differentiators are clearly defined and up-to-date for consistent messaging.