product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated Aug 2, 2026
One-click install
npx skills add https://github.com/Pinkycherry/newbusinessideas3 --skill product-marketing-pinkycherry
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/Pinkycherry/newbusinessideas3/tree/main/.claude/skills/product-marketing
Command: npx skills add https://github.com/Pinkycherry/newbusinessideas3 --skill product-marketing-pinkycherry

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational context—positioning, target audience, competitors, brand voice—and re-explaining it every time wastes effort and produces inconsistent output. This Skill builds a single shared context document that all other marketing skills reference automatically. ## Core Features & Use Cases - Context Document Creation: Builds .agents/product-marketing.md covering 12 sections including product overview, ICP, personas, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Auto-Draft from Codebase: Scans your README, landing pages, marketing copy, and package.json to draft a V1 document you review and correct, instead of starting from a blank page. - Versioned Updates: Tracks every revision with a document version and newest-first changelog, so repositioning decisions leave a dated paper trail that downstream skills pick up. - Use Case: A B2B SaaS founder repositions from an "email tool" to a "deliverability platform" and adds RevOps to the ICP—the Skill updates only the affected sections, bumps the version, and logs the change so copywriting and SEO skills generate against the new positioning. ## Quick Start Ask the assistant to set up your product marketing context by describing your product, audience, and positioning, then choose auto-draft from your codebase or a guided section-by-section walkthrough.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run the product-marketing skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or a guided walkthrough of each section. The result is saved to .agents/product-marketing.md for other marketing skills to reference.

What sections should a product positioning document include?

This Skill captures 12 sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Non-applicable sections like B2B personas can be skipped.

How do I update positioning after a rebrand or ICP change?

Tell the Skill what changed, and it reads the existing document, updates only the affected sections, bumps the document version, and prepends a changelog entry naming what changed and why. Prior changelog entries are preserved unchanged.

Where is the product marketing context file stored?

The canonical location is .agents/product-marketing.md. The Skill also checks .claude/product-marketing.md and the legacy product-marketing-context.md filename, offering to migrate older files to the canonical path.

Do other marketing skills use this context document?

Yes. Skills like copywriting, CRO, and SEO audit check for product-marketing.md first and generate output against its positioning, audience, and voice. Updating the context means downstream skills immediately use the new information.

Can I use this for an early-stage B2C product with little data?

Yes. The Skill adapts its questions for early-stage products, notes that sparse sections are acceptable, and skips non-applicable sections rather than forcing all 12. Sections like proof points can be filled in as the business matures.