product-marketing-context

A product marketing context document captures positioning, ICP, personas, competitive landscape, and brand voice. This skill generates a structured .agents/product-marketing-context.md file to serve as a canonical reference across your marketing workflow.

Maintaining consistent brand language requires a shared context document. This skill validates existing context and integrates with other marketing skills to ensure your GTM strategy, messaging, and audience definitions remain aligned across campaigns.

A go-to-market context document should include product overview, target audience, personas, problems, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, and proof points to fully capture your marketing context.

Yes, you can automatically generate a marketing context file by analyzing your repository assets. The skill parses your existing marketing assets and README to auto-draft the .agents/product-marketing-context.md file, preserving your established brand language.

Yes, this product marketing context skill works for onboarding new team members by providing a canonical context document. It captures your ICP, messaging, and competitive landscape, giving new hires an immediate understanding of your positioning strategy.

You should update your product marketing context document during campaigns to refresh audience, persona, and messaging sections, or at project kickoff to establish initial positioning. The skill validates existing context to ensure updates remain structurally sound.