product-marketing-context

A product marketing context document centralizes positioning, messaging, and terminology so marketing skills can reuse it. It prevents duplication by maintaining a single source of truth for your product overview, target audience, and competitive landscape.

To create a product marketing context, the tool analyzes your repository content such as README, landing pages, pricing, and docs. It drafts a structured Markdown document capturing your product overview, differentiation, objections, and proof points.

Yes, you can update your product marketing context incrementally. If the context already exists, the tool summarizes changes and prompts for edits only in needed sections, ensuring the living glossary and terminology remain enforced.

Yes, this tool supports auto-drafting from landing pages, pricing, and existing docs. It studies the repository to produce a V1 context document with required sections like competitive landscape and proof points.

The best way to maintain messaging consistency is storing a centralized document at .claude/product-marketing-context.md. Other marketing skills reference this file for foundational positioning and a living glossary to enforce terminology.

A limitation when drafting from codebase content is that the tool requires existing README, landing pages, or docs to analyze. It iteratively validates with the user to fill gaps, but cannot generate positioning without source material.