programmatic-display-dv360

What problem does it solve?

This skill turns scattered programmatic buying knowledge into a reliable workflow for planning, launching, and auditing display and video campaigns without guesswork.

Core Features & Use Cases

• Deal strategy: Choose between open exchange, private marketplace, and programmatic guaranteed buys based on scale, control, and brand safety.
• Account setup: Build DV360 structures correctly from partner to creative, including budgets, pacing, frequency caps, and line item targeting.
• Measurement and safety: Configure verification tags, viewability standards, and post-cookie targeting approaches using first-party and contextual signals.
• Use case: A performance marketer can use this skill to scope a new campaign, pick the right deal mix, and produce a launch-ready insertion order brief.

Quick Start

Use this skill to draft a DV360 insertion order setup brief for a display or video campaign with the appropriate deal types, pacing, targeting, and verification settings.