programmatic-display-dv360

Structure a DV360 insertion order by mapping the partner, advertiser, campaign, insertion order, and line item hierarchy. Configure budget pacing, frequency caps, targeting, and verification tagging to produce a launch-ready buying plan.

Open exchange offers scale, private marketplace (PMP) provides controlled access, and programmatic guaranteed ensures reserved inventory. Choose based on your campaign's required scale, control level, and brand safety needs.

Activate first-party data for post-cookie targeting by utilizing durable first-party and contextual signals within your DSP account. This ensures continued audience reach and measurement accuracy without relying on third-party cookies.

Align viewability and brand safety by configuring verification tagging and reporting to meet MRC viewability standards. Apply these settings across your line items to ensure ads serve in safe, viewable environments.

Yes, you can plan both display and video programmatic buys. The workflow supports deal selection, targeting, and pacing configurations across both formats for open exchange, PMP, and programmatic guaranteed deals.

Valid deal IDs and hierarchy mapping are required for DSP account setup to ensure correct deal selection, proper budget pacing, and accurate targeting across your programmatic display and video campaigns.