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prospect-audit

Generate a pre-demo prospect audit combining company research, CRO analysis, and contact intelligence.

2|Updated Apr 11, 2026
Search Tags:#audit#cro#company-research#talking-points#sales-prep#demo-prep#prospect-audit
One-click install
npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill prospect-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: prospect-audit
Source: https://github.com/ekatasingh1107/b2b-gtm-skills/tree/main/skills/playbooks/prospect-audit
Command: npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill prospect-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Quickly prepare for sales demos by turning fragmented research into a single, confidence-building prospect audit that surfaces high-impact CRO issues, company context, and personalized talking points.

Core Features & Use Cases

  • Company deep dive: automated business overview, tech stack detection, social footprint, news, and competitor context.
  • CRO audit with scoring: page-by-page UX and performance scoring, prioritized fixes with estimated impact and effort.
  • Person research: decision-maker background, recent activity, communication style cues, and personalized opening lines.
  • Deliverables: a presentable audit document, structured JSON for CRM ingestion, and optional HTML export or CRM note save.
  • Use case: sales reps prepping for a demo can run a single workflow to produce talking points, opportunity sizing, and a prioritized fix list to lead the conversation.

Quick Start

Prepare a prospect audit for [Company Name] and [Contact Name] for the demo on [Demo Date].

Frequently Asked Questions about prospect-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I prepare a prospect audit for a B2B sales demo?▼

To prepare a prospect audit for a B2B sales demo, generate a comprehensive report combining company research, CRO site analysis, and contact intelligence. This surfaces high-impact UX issues, company context, and personalized talking points to lead the conversation.

What is included in a pre-demo CRO site analysis for e-commerce prospects?▼

A pre-demo CRO site analysis includes page-by-page UX and performance scoring, prioritized fixes with estimated impact, and effort levels. It scans web access to identify conversion rate optimization opportunities for DTC and B2B e-commerce prospects.

Can I generate personalized talking points from company research and decision-maker context?▼

Yes, you can generate personalized talking points by combining company research, competitor context, and person research. This includes decision-maker backgrounds, recent activity, communication style cues, and personalized opening lines for sales reps.

Does prospect audit preparation require specific configuration files or web access?▼

Prospect audit preparation requires an agency.config.json file containing case studies and service data, along with web access for live CRO scanning. It integrates company-researcher, cro-auditor, and person-researcher capabilities to function.

How do I export prospect audit results for CRM ingestion and team distribution?▼

You can export prospect audit results as a presentable document, structured JSON for direct CRM ingestion, or an optional HTML export. This allows sales teams to save CRM notes and distribute opportunity sizing and prioritized fix lists efficiently.

What is the best way to automate sales prep research for multiple e-commerce prospects?▼

The best way to automate sales prep research is running a single workflow that produces a comprehensive prospect audit. It turns fragmented research into structured JSON and talking points, sizing opportunities and prioritizing fixes for each demo.

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