public-relations

Build a list of 20-40 journalists who cover your beat, score them on beat match, reach, engagement, and recency, then send a pitch under 150 words using one of six templates such as data story or exclusive. Reference their recent articles and include a clear ask like an interview or embargo.

Triage daily digests in about five minutes, keeping only requests where you have direct experience and can meet the deadline. Respond within six hours using a sub-200-word answer with a specific credential, a quotable data point or story, and pre-written attribution.

Newsjacking means injecting your point of view into a trending story in your category, such as new regulations or industry data drops. Use it only when you have genuine expertise and can pitch within the 4-48 hour window; never newsjack tragedies or politically charged events.

A press page should include a one-paragraph company description, founder bios with high-res headshots, a logo pack, product screenshots, recent coverage, key company facts, and a direct press contact email. It is a one-time setup that supports every future pitch.

Skip PR when you are pre-launch with no real story, cannot sustain pitching for 4-6 weeks, or lack a clear ICP. For directory listings use directory submissions, for product launches use a launch workflow, and for prospect outreach use cold email instead.