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imMamdouhaboammar
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public-relations

Guides earned media workflows including journalist pitching, newsjacking, and press request responses.

Updated Aug 13, 2026
Search Tags:#press release#public relations#earned media#newsjacking#haro#journalist pitching#media list
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill public-relations-immamdouhaboammar
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/public-relations
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill public-relations-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is hard: founders don't know which journalists to pitch, how to write a pitch that gets opened, or how to respond to press requests fast enough. This Skill provides structured workflows for earned media so you can run PR without hiring an agency. ## Core Features & Use Cases - Proactive Journalist Pitching: Build a scored media list of 20-40 journalists, use six proven pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack), and follow embargo and follow-up etiquette. - Reactive Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, and generate pitch angles within the story's effective window. - Inbound Press Requests: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries daily with a response template optimized for getting quoted. - Owned Media Assets: Set up a press page and media kit with bios, logos, screenshots, and a press contact. - Use Case: A SaaS founder sees a competitor acquisition trending, scores it 8/10 on the rubric, drafts a data-backed contrarian pitch, and sends it to three tier-1 journalists within two hours. ## Quick Start Help me find journalists who cover AI devtools and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?▼

Pitch a journalist by first reading their last five articles to confirm beat match, then sending a sub-150-word email with a specific news hook, data or customer proof, and a clear ask. Use templates for data stories, exclusives, op-eds, or customer stories depending on your angle.

How do I find journalists who cover my industry?▼

Find journalists by reverse-looking up bylines on articles about competitors, searching Muck Rack by topic, browsing X lists for your niche, and checking newsletter author pages. Score each on beat match, reach, engagement, and recency, then focus on your top 20.

What is newsjacking and when should I use it?▼

Newsjacking is injecting your expert POV into a trending story to earn coverage. Use it when a story is under 24 hours old, squarely in your expertise, and you have data or a unique angle; skip tragedies, political stories, and anything where your only angle is promoting your product.

How do I respond to HARO or Qwoted queries to get quoted?▼

Respond within the first six hours with a sub-200-word answer containing a specific credential, a concrete story or data point, and pre-written attribution. Generic advice and product pitches get ignored; quotable specificity gets selected.

When is PR not worth doing for a startup?▼

Skip PR when you are pre-launch with no real story, cannot sustain pitching for four to six weeks, or lack a clear ICP. Earned media rarely drives direct conversions; it provides backlinks, brand legitimacy, and sales collateral instead.

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