referral-program

To design a referral program, define trigger moments, share mechanisms, and conversion flows. Tailor the strategy by deciding between customer referral or affiliate approaches, and structure double-sided incentives to maximize advocate engagement and peer conversion.

A referral program leverages existing customers to refer peers, while an affiliate program uses third-party promoters. The strategy must be tailored accordingly, deciding between customer referral, affiliate, or hybrid approaches based on B2C or B2B use cases.

Structure affiliate incentives by choosing single-sided, double-sided, or tiered reward structures. Double-sided incentives often yield higher engagement by rewarding both the advocate and the referred peer, creating launch-ready rewards tailored to your audience.

Measure referral program success by tracking conversion flows and advocate engagement metrics. Use recommended tool integrations and dashboards to monitor performance against established benchmarks, ensuring the double-sided or tiered incentives drive desired growth.

The best way to launch a customer referral program is to follow a comprehensive launch checklist. Define when to prompt users with trigger moments, establish unique sharing links, and implement tool integrations to track the conversion flow from day one.

Yes, you can use a hybrid approach for a B2B product. The strategy can be tailored to combine existing customer referrals with third-party affiliate promoters, defining specific trigger moments and conversion flows suited for B2B audiences.