referral-program

A referral program leverages existing customers to share your product with their network, while an affiliate program involves external creators or partners promoting your product for a commission. This Skill helps you define which approach fits your growth strategy.

To design a referral program, identify trigger moments in the user journey, design a share mechanism, and select a double-sided incentive structure. This Skill provides rollout steps and differentiation guidance specifically for SaaS, ecommerce, and education products.

The best incentive structures for referral programs include double-sided rewards, tiered incentives, and cash or product credits. This Skill helps you map the referral loop and choose the optimal incentive structure to accelerate word-of-mouth growth.

Yes, you can use this referral program design approach for both B2C and B2B contexts. The Skill guides you in choosing between B2C and B2B approaches and provides scenarios across SaaS, ecommerce, and content-focused products.

Mapping the referral loop involves identifying trigger moments, share mechanisms, and conversion attribution. This Skill helps you outline the complete referral flow and provides tooling and measurement guidance to optimize word-of-mouth growth.

To launch a basic customer referral program, identify key trigger moments, design a share mechanism, and select a double-sided incentive. The Skill provides practical rollout steps and launch guidance to help you start quickly.