referrals

A referral program leverages existing customers for word-of-mouth growth, while an affiliate program engages third-party promoters. This framework helps you distinguish between the two and decide which model fits your SaaS, e-commerce, or creator ecosystem.

To design a referral program, you structure the referral loop by identifying trigger moments, sharing mechanisms, conversion flow, and rewards. This framework provides templates and evaluation prompts to tailor the design to your specific product and audience.

The best way to launch an affiliate program is using a structured launch playbook with checklists and incentive guidance. This framework helps you optimize the rollout for e-commerce contexts by providing real-world examples and measurement dashboards to track adoption.

Yes, you can measure the success of your referral incentives using the included measurement frameworks and dashboards. The framework helps you analyze program performance and optimize your reward structures across SaaS and e-commerce platforms.

You should use a customer-driven referral program when you want to leverage existing users for word-of-mouth growth, and third-party affiliates when engaging external promoters. Run the quick assessment provided to evaluate your specific context and choose the right approach.