skills.rest
fianchettogianni
fianchettogianniCOMMUNITY
Explore all skills by this author →
GitHub

referrals

Design and optimize customer referral and affiliate programs.

Updated Mar 17, 2026
Search Tags:#viral loops#customer acquisition#affiliate marketing#incentive design#referral programs#word-of-mouth growth#referral optimization
One-click install
npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill referrals-fianchettogianni
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: referrals
Source: https://github.com/fianchettogianni/my-marketing-skills/tree/main/skills/referrals
Command: npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill referrals-fianchettogianni

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill eliminates the guesswork of building and scaling customer referral, affiliate, and word-of-mouth growth programs, which are critical for low-cost, high-trust new customer acquisition but often lack clear design and optimization frameworks.

Core Features & Use Cases

  • Program Type Selection: Clear guidance to choose between customer referral programs and affiliate programs based on your product, audience, and goals.
  • End-to-End Program Design: Step-by-step workflows for building the full referral loop, including trigger moment identification, share mechanism design, and incentive structure selection.
  • Optimization & Measurement: Frameworks for improving low participation rates, A/B testing program elements, and tracking key metrics like referral conversion rate and customer lifetime value of referred users.
  • Use Case Example: A SaaS startup with a $49/month project management tool can use this Skill to design a double-sided referral program, select the right tool like Rewardful, and create a launch checklist to drive word-of-mouth growth.

Quick Start

Use the referrals skill to design a double-sided referral program for our $49/month SaaS product with 1,000 existing customers, including incentive structure, launch checklist, and tool recommendations.

Frequently Asked Questions about referrals

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a referral program to drive word-of-mouth growth for my SaaS product?▼

Design a referral program by selecting the program type, identifying trigger moments, structuring incentives, and integrating tracking tools to drive word-of-mouth growth. This provides end-to-end workflows for building the complete referral loop.

What is the difference between a customer referral program and an affiliate program?▼

A customer referral program leverages existing users for word-of-mouth growth, while an affiliate program uses formalized partnerships. This guides program type selection based on your product, audience, and acquisition goals.

How do I optimize a referral program with low participation rates?▼

Optimize referral programs with low participation rates by A/B testing program elements, refining incentive structures, and mapping trigger moments. This provides measurement frameworks to track referral conversion rates and customer lifetime value.

Can I build a double-sided referral program for an e-commerce store?▼

Yes, you can build a double-sided referral program for e-commerce. This supports B2C and B2B use cases across SaaS, e-commerce, and digital products, guiding incentive design for both referrers and referees.

What should be included in a referral program launch checklist?▼

A referral program launch checklist should include tool integration, email sequence templates for nurture campaigns, fraud prevention guidance, and incentive structure verification. This covers the full end-to-end referral execution process.

How do I prevent fraud in customer acquisition and affiliate marketing programs?▼

Prevent fraud in customer acquisition and affiliate marketing programs by implementing specific fraud prevention guidance during program design. This ensures incentive structures and share mechanisms are protected against abuse.

Related Skills

Explore More Marketing & Sales Skills→
yo16yo16

referral-program

Design referral programs with triggers, rewards, and measurement metrics.

Community
Advanced
namanwtfnamanwtf
1

viral-loop-designer

Design referral programs, gamification systems, and viral campaigns.

Community
Advanced
batdorj-sbatdorj-s

emails

Design multi-email automated flows with copywriting and tool guidance.

Community
Intermediate
OpenClaudiaOpenClaudia
622

referral-program

Designs viral loops and manages referrals for apps and websites.

Official
Intermediate