research

Define one specific research question, gather sources from competitor websites, review sites, and Reddit, then extract citable facts like pricing, strengths, and weaknesses. The output is a structured JSON report with a competitor map, key findings, and recommended angles.

Mine Reddit threads, G2 and Capterra reviews, YouTube comments, Quora, and support tickets for unfiltered complaints and switching reasons. Pull exact quotes rather than paraphrasing, since the actual language people use becomes headline and copy material.

BOFU (bottom-of-funnel) research focuses on decision-stage intelligence: comparison behavior, pricing expectations, buying objections, and decision criteria. It converts significantly better than top-of-funnel insights like market size or demographics when applied to content and campaigns.

Confidence is rated high for 50 or more data points, medium for 10-49, and low for 3-9. Every finding must include a source, and unverified competitor data is explicitly labeled rather than presented as fact.

The skill depends on publicly available web sources, so it cannot access proprietary market data or verify claims behind paywalls. It also caps output at five key findings, which forces prioritization but may omit secondary insights.