What problem does it solve?
It reveals how return rate (refunds and returns) directly reduces real ecommerce profit, lowers effective CAC tolerance, and increases operational risk beyond what teams assume from topline revenue metrics.
Core Features & Use Cases
- Return impact breakdown: Separates revenue reversal losses from additional operational drag such as reverse logistics, handling, packaging, and resale/recovery losses.
- Adjusted profit & CAC tolerance: Computes net profit after returns and derives a reduced, more realistic CAC tolerance and warning threshold based on the defined return-impact scope.
- Decision-ready outputs: Produces a core-assumption table, impact decomposition, risk range, recommended fixes, and generates a reusable Python script for repeatability.
- Use Case: When a specific SKU’s return/退款率 is spiking, quantify whether growth is still profitable and what parameter (policy, product fit, expectations, recovery rate) should be prioritized.
Quick Start
Ask it to calculate adjusted profit and CAC tolerance for your order volume, selling price,毛利, current return/refund rate, reverse-logistics and handling costs, recovery/resale recovery assumptions, and whether the product is eligible for resale.