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revops

Design revenue operations systems for marketing-to-sales handoffs and lead lifecycle management.

Updated Feb 14, 2026
Search Tags:#pipeline-management#lead-scoring#revops#lead-routing#crm-automation#mql-sql
One-click install
npx skills add https://github.com/lionheartapp/lionheart-ops --skill revops-lionheartapp
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: revops
Source: https://github.com/lionheartapp/lionheart-ops/tree/main/.claude/skills/revops
Command: npx skills add https://github.com/lionheartapp/lionheart-ops --skill revops-lionheartapp

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

RevOps centralizes and optimizes the systems that connect marketing, sales, and customer success to prevent lead handoff leakage, reduce response time, and improve conversion velocity. It addresses unclear stage definitions, inconsistent scoring, weak routing, and missing SLAs that cause qualified leads to go unworked or deals to stall. The guidance helps teams create repeatable, measurable processes and automation that scale with volume and complexity.

Core Features & Use Cases

  • Lifecycle design: Clear stage definitions, entry/exit criteria, owners, and SLA templates for Subscriber → Lead → MQL → SQL → Opportunity → Customer → Evangelist.
  • Lead scoring: Fit and engagement models, negative scoring, calibration steps, and example scorecards for PLG, mid-market, and enterprise motions.
  • Routing & automation: Decision trees for round-robin, territory, ABM, and skill-based routing plus platform-specific workflow recipes for HubSpot and Salesforce.
  • Pipeline hygiene & deal desk: Required fields per stage, stale-deal alerts, stage-skip detection, and approval tiers for non-standard deals.
  • Integrations & playbooks: Recipes for Calendly/SavvyCal, Zapier patterns, enrichment tools (Clearbit/Apollo), and CRM automation playbooks.
  • Metrics & dashboards: Suggested KPIs, dashboard views (marketing, sales, executive), and measurement guidance for speed-to-lead, conversion rates, CAC, and LTV:CAC.

Quick Start

Create a RevOps playbook that defines MQL criteria, a lead scoring model, routing decision tree, required CRM automations, and SLAs based on our GTM motion, ACV, and monthly lead volume.

Frequently Asked Questions about revops

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a lead scoring model for MQL and SQL definitions?▼

To create a lead scoring model for MQL and SQL definitions, you design fit and engagement scoring specifications, apply negative scoring, and calibrate scorecards based on your GTM motion, ACV, and lead volume.

What is the best way to automate lead routing in HubSpot or Salesforce?▼

The best way to automate lead routing in HubSpot or Salesforce is to build routing decision trees for round-robin, territory, ABM, or skill-based assignment, then deploy them as platform-specific CRM workflow recipes.

How do I design lifecycle stages and SLA templates for B2B SaaS pipelines?▼

Designing lifecycle stages and SLA templates for B2B SaaS pipelines requires defining clear entry and exit criteria, assigning stage owners, and establishing measurable response SLAs from Subscriber to Evangelist.

Can I build RevOps pipeline hygiene and deal desk rules for a PLG motion?▼

Yes, you can build RevOps pipeline hygiene and deal desk rules for a PLG motion by configuring required fields per stage, setting stale-deal alerts, detecting stage-skips, and establishing approval tiers for non-standard deals.

What dashboards and metrics should I track for marketing to sales handoffs?▼

For marketing to sales handoffs, you should track dashboards and metrics measuring speed-to-lead, conversion rates, CAC, and LTV:CAC across marketing, sales, and executive views.

Why do qualified leads go unworked in my CRM automation workflow?▼

Qualified leads go unworked in CRM automation workflows due to unclear stage definitions, inconsistent lead scoring, weak routing rules, and missing SLAs that cause handoff leakage between marketing and sales.

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